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Posts Tagged ‘video’

Has Snapchat murdered Facebook?

Posted Friday, October 3rd, 2014

I watched a video yesterday from Casey Neistat who is an awesome YouTube film creator and an avid user of Snapchat

He put this video together yesterday: Snapchat murdered Facebook

It’s a massive thumbs up to Snapchat and makes Facebook look like the old grandpa that just isn’t is as cool as it used to be. I agree it’s not as cool as it was but here’s why I think it will avoid any brutal Goodfella’s type murder from Snapchat

  • The age of the users: it’s clear from Casey’s video that the snapchat generation are very young and in this example mostly girls (that’s likely the result of Jerome’s influence!). It nonetheless demonstrates that whilst Snapchat has an avid following, they’re young and this is backed up by having a 50% smartphone penetration in the US in the age range 18-24 year olds. However, Facebook is still the leading social media app among 18-34 year olds with a smart phone penetration of 75.6%. Yes Snapchat is making ground on Facebook and Facebook needs an injection of the cool factor but despite the threat to its dominance people won’t leave Facebook yet, there’s too many of their friends on it, too much activity, too many groups, messages and pages that they interact with.

 

  • They’re different platforms: once upon a time there was only room for one sherif in town whether it be Friendster, MySpace or Facebook but that’s changed. There’s room for more than one these days as more people have flocked to social networks and are happy to use different apps for different functions. People don’t want or expect one app to do all things, they’ll go to Instagram for filters, Pinterest for nice pictures and vine for short snappy videos. Each serve their purpose and Snapchat whilst fun for pictures and videos won’t offer all the functionality that Facebook does and nor should it and so there’s no immediate reason to delete your Facebook account yet

 

  • Video on mobile: this one’s close to home as I’m in the final stages of developing BeBirbal (Twitter: @bebirbal) and I totally agree that video hasn’t been provided to the public in the best way yet. However, with two-thirds of mobile data expected to be video by 2017 I feel as though there will be an influx of video apps that will try to be the solution. Is Snapchat the answer? It’s great for the time being but something tells me there’ll be an array of options coming soon. And would Snapchat’s stories be enough to leave Facebook, probably not, but it’s where I go for real-time video and then return to Facebook to continue scrolling through my news feed.

These are just my thoughts, you might have a different opinion which I’d love to hear. I’m a massive fan of Casey’s (I watched every video he’d uploaded to YouTube in one sitting when I discovered him and check Snapchat to see his stories) but I just thought I’d add my thought on this video

Have a great day!

 

 


Why micro videos are the hottest trend in 2014

Posted Friday, August 15th, 2014

If 2014 is the year of anything, it’ll be the year of micro-video. The rise of the ultra short form film in 2013 might have surprised many – after all what can you say in a few seconds – but already smart brands are starting to master this medium.

Promise of engagement

Micro-video offers the promise of more engagement than traditional online video, with branded Vines four times more likely to be shared than traditional online video.

Added to this, the mobile-based nature of micro-video and its expansion onto sites like YouTube, means that micro-video may have the potential to further increase a brand’s reach by providing additional touch points within the digital space.

The plus points for consumers is that the time commitment is small, making them more willing to watch, but brands still need to be aware of the following:

  • Micro-video films need to be entertaining, informative or intriguing. This is currently a push medium so entertainment value is critical.
  • Typically, consumer films are shot on a mobile and the lo-tech aesthetic is important; quick rather than slick should be the watch-word.
  • Micro-videos are short and thus brands need to adopt simple visual cues that make the brand clear right from the start. Audi and Samsung place the products they produce at the core of their micro-video, making them a key part of the action.

Will your business be producing micro-videos and for which apps/websites?


Why YouTube is important to your business

Posted Friday, March 14th, 2014

We all know YouTube, we enjoy watching the funny videos but with all the viweing time, how can we use videos to help our business? It’s simple to make a video but many people worry that a video needs to be professional and expensive before peopel can view it. This doesn’t need to be the case, in fact it’s more likely to get views if it’s fun and engaging

Check out the Dollar Shave Club Video which proppeled the company intot the public eye

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localised in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

(YouTube Stats)

 

Grab and camera and make a simple video which you can then edit on iMovie. Learn what works and employ the same tactics when you make a video for your business.

Eloqua found that video is a cutomers preffered content over text (SOURCE) because a voice conveys rich information and peopel prefer to engage with the emotions of a face.
One great example I love is Casey Neistat who makes  exceptional commercial videos with a fun engaging twist. These are the type of videos we can all make with a bit of practice and interestingly, Casey style has attracted millions of views for Nike, Mercedes and the Walter Mitty film.

Make a video and make it fun. Display the persoanlity of your business and show people why they should work with you.

Good luck!


How important is video content to a business in 2014?

Posted Friday, January 17th, 2014

For starters, all marketers know that they need to be present in the same places as their audience. And, if the rocketing numbers of users on these new social video sites are anything to go by, some of the hottest seats in town can be found there.

  • It expands your reach

Being visible on these channels opens your brand up to new audiences and, therefore, new potential customers. Platforms such as YouTube and Vimeo have a staggering amount of users (YouTube has over 1bn unique users and is the second biggest search engine in the world), too, and by not reaching out to them you are cutting yourself off from a huge portion of the internet. In fact, five tweets per second contain a Vine link. That’s hard to ignore.

  • It puts you in favour with Google

It’s not just your audience that will appreciate the implementation of video, Google will too. The number one search engine no longer favours static websites. Instead, it places more emphasis on sites that produce consistently fresh, quality content, particularly rich content like video.
These days, sites have to be dynamic and interactive to stand any chance of being heard above the noise.

  • It’s easily digestible

Content today needs to be quickly and easily digestible, where the consumer has to put in minimal effort. People are hungry for information, but they don’t want to have to work too hard to get it.

  • It’s being used by your competitors

This was a good year for video, but it’s set to get even bigger next year. The 2013 video marketing trends report found that 93% of marketing professionals used online video in their strategies this year, with even more implementing it in 2014.

  • It makes a positive impact on your brand

If the points above haven’t persuaded you to start playing with video, then this certainly will. The video marketing trends report states that 82% of the marketers surveyed said that implementing video content in their marketing strategy had a positive impact on their business or organisation.

  • Conclusion

So, it seems that whatever your business goal is, video can help you get there; it reaches new audiences, puts you on good terms with Google, and provides snippets of useful content to your audience.

Perhaps most importantly, though, it adds another dimension to your content strategy, keeping things fresh, interesting, and memorable so that people keep returning. Not to mention you don’t want to be left behind your competition.


More Than Half Of Online Adults Watch Video On Social Media

Posted Friday, October 11th, 2013

 

Pew Internet Research published a new study on online video.  Some interesting findings:

  • 78% of adults internet users watch or download online videos, up from 69% who did so in 2009.
  • Comedy/Humor is the most popular genre of video content online
  • 57% of online adults (ages 18-49) watch videos on social media; 28% publish video to social media.
  • 41% of cell phone owners watch mobile video, compared to only 8% who check-in to locations using their phone.

 


Is Pinterest Important to My Business?

Posted Thursday, May 30th, 2013

Pinterest wants its users to do three things: consume, create and share content.

People are 60 per cent more likely to consider or contact a business when an image shows up in local search results. Add to that the fact that 67 per cent of Instagram’s over 100-million users are active daily, it seems visual content is fast becoming a primary driver of online engagement.

So why aren’t more businesses embracing the visual web?

A recent study revealed that approximately 70 per cent of brand engagement on Pinterest is user-generated. Marketers are lagging and potentially missing a huge opportunity. Here are a few reasons why:

It’s sharable. Visually appealing material drives engagement and is more shareable than text. Facebook offered proof of this when, just one month after unveiling ‘timeline’ for brands, visual content had a 65 per cent increase in engagement on the site.

Images dominate content being shared and exchanged by consumers online. The most popular social networking tools like Facebook, Instagram, Pinterest and Twitter are designed to let people easily and quickly share and post photos. Because showing people our life experiences brings them into our digital lives in a more intimate and engaging way.

The same should be true for brands. Inspire customers with great visuals of your products and services, don’t just tell them about it. Visual storytelling is way more effective and sharable across all mediums.

It’s discoverable. With the rise of Social Aggregation Optimization (SAO) – doing everything you can to help content perform better around the social web — visual content is more important than ever before to your social media strategy and must not only be compelling content, but also optimized for search and sales. In this sense, the visual web is less about engagement through profile-based social platforms, and more about a powerful, visually-enabled search experience.

It drives consumption. It’s simple, really: visuals are easier to consume than text. That might sound like a lazy statement, but in reality visual make us feel more connected to the content. According to a study, one minute of video is worth 1.8-million words. Just look at Dropbox, a cloud-based storage service that lets users upload photos, documents, and videos that can be accessed and shared from anywhere.

Dropbox developed an “explainer video” in an attempt to cut costs associated with Google AdWords, while still reaching consumers and potential clients. They combined their video efforts with a referral campaign that encouraged users to share the service on social media channels. When consumers visited the website based on these referrals they were greeted with the explainer video and nothing else.

The simplicity of their homepage meant users only had one option to choose from. There were no other links or text to distract from the video which included all necessary information.

Consumers got it. This video, combined with their referral campaign, helped the company grow from zero to 100-million users in just five years.

So Pinterest is a great place to get started. Take a lesson from consumers, and start engaging your customers with highly sharable visual content. Stop telling customers what you want them to know, and start showing them what you’re made of.


 
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