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Posts Tagged ‘pinterest’

Why Use a Hashtag?

Posted Thursday, March 6th, 2014

Are you using hashtags in your social media campaigns?

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

From Google+ and Facebook to Pinterest and LinkedIn, hashtags are everywhere these days.

With the right tools, hashtags make it easier for brands to manage and maintain social media campaigns.

Tools above can help you launch, track and analyze hashtags across social networks. You can see what’s working and what’s not, how big your reach is and even how you compare to your competition. Pretty handy!

What do you think? What do you use to keep track of your hashtags? How have they worked for you? Share your experiences and opinions in the comments below.


10 Useful Social Networking Statistics for 2014

Posted Friday, February 28th, 2014

How are we using the leading social networks in 2014?

  • Pinterest (21%) is now more popular than Twitter (18%) among Internet users.
  • Women are four times more likely to be Pinterest users than men.
  • Facebook is ageing. 45% of Internet users aged 65+ use Facebook.
  • Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.
  • Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).
  • Facebook and Instagram users are the most engaged. Around 60% of their users sign in every day (compared to 46% of Twitter users)
  • Almost all social networkers use Facebook. In fact, over 80% of ‘other’ social network users also use Facebook.
  • Instagrammers also use Twitter. There is a 50% crossover between the networks.
  • Pinterest and LinkedIn are stand-alone networks. There is much less crossover usage with other networks (except Facebook).
  • Pinterest and LinkedIn users are wealthier than the other networks with a high percentage earning over $75000 PA.

How does this impact how you use social media for your business?

 


Is Pinterest Important to My Business?

Posted Thursday, May 30th, 2013

Pinterest wants its users to do three things: consume, create and share content.

People are 60 per cent more likely to consider or contact a business when an image shows up in local search results. Add to that the fact that 67 per cent of Instagram’s over 100-million users are active daily, it seems visual content is fast becoming a primary driver of online engagement.

So why aren’t more businesses embracing the visual web?

A recent study revealed that approximately 70 per cent of brand engagement on Pinterest is user-generated. Marketers are lagging and potentially missing a huge opportunity. Here are a few reasons why:

It’s sharable. Visually appealing material drives engagement and is more shareable than text. Facebook offered proof of this when, just one month after unveiling ‘timeline’ for brands, visual content had a 65 per cent increase in engagement on the site.

Images dominate content being shared and exchanged by consumers online. The most popular social networking tools like Facebook, Instagram, Pinterest and Twitter are designed to let people easily and quickly share and post photos. Because showing people our life experiences brings them into our digital lives in a more intimate and engaging way.

The same should be true for brands. Inspire customers with great visuals of your products and services, don’t just tell them about it. Visual storytelling is way more effective and sharable across all mediums.

It’s discoverable. With the rise of Social Aggregation Optimization (SAO) – doing everything you can to help content perform better around the social web — visual content is more important than ever before to your social media strategy and must not only be compelling content, but also optimized for search and sales. In this sense, the visual web is less about engagement through profile-based social platforms, and more about a powerful, visually-enabled search experience.

It drives consumption. It’s simple, really: visuals are easier to consume than text. That might sound like a lazy statement, but in reality visual make us feel more connected to the content. According to a study, one minute of video is worth 1.8-million words. Just look at Dropbox, a cloud-based storage service that lets users upload photos, documents, and videos that can be accessed and shared from anywhere.

Dropbox developed an “explainer video” in an attempt to cut costs associated with Google AdWords, while still reaching consumers and potential clients. They combined their video efforts with a referral campaign that encouraged users to share the service on social media channels. When consumers visited the website based on these referrals they were greeted with the explainer video and nothing else.

The simplicity of their homepage meant users only had one option to choose from. There were no other links or text to distract from the video which included all necessary information.

Consumers got it. This video, combined with their referral campaign, helped the company grow from zero to 100-million users in just five years.

So Pinterest is a great place to get started. Take a lesson from consumers, and start engaging your customers with highly sharable visual content. Stop telling customers what you want them to know, and start showing them what you’re made of.


Apps to get excited about in 2013

Posted Friday, May 17th, 2013

With thousands of new apps being released daily, it takes a lot to stand out. We’ve downloaded and tried five apps that are creating a buzz and offered our thoughts. Lets us know if you agree….

1. Wanelo

The new… Pinterest
Pinterest allows you to drool over pretty things on a photo-bulletin style site that tells your followers what you’re drooling over. Wanelo (short for “Want Need Love”) takes the photo-bulletin style design that has made Pinterest so popular and made it more practical. Click on one of the freshly styled images and the site redirects you to an online shop, where you can purchase what you’ve just added to your wishlist.

Verdict: 2/5 but that’s only because it’s heavily biased to fashion that doesn’t suit me but may well appeal to younger people

2. Vine

The new… Instagram
The app encourages you not to just take a photo, but to film a three to six second clip, and posts it on a loop.  With GIF-based memes everywhere online, the app is a smart and user-friendly way to create your own; whether that’s for promoting a Hollywood blockbuster or just you taking a sip of your beer.

Verdict: 3/5 I think it’s a great tool and could be very useful for lots of puposes but it hasn’t had the uptake you’d expect which suggests it’s not particuarly popular with tweeters

3. Snapchat

The new… Whatsapp
The photo messaging app is on almost every twenty-something’s smartphone and if not, then they’re all talking about it. The app lets you send photos with added captions and doodles – but the killer function is the ability to set a time limit of up to ten seconds for how long recipients can view their photos for, after which it is deleted from the recipient’s device and the company’s servers.

Verdict: 4/5 snapchat has grown quickly and whilst it took me some time to grow a fondness for it, the number of my contacts and facebook freinds who have joined in recent weeks has been huge. It’s a simple app, easy to use and a lot of fun- what more do you want from an app?

4. Tinder

The new… Chat Roulette
The app will show you people in your area which you can either anonymously like or pass on. It then lets the other person know and if your profile tickles their fancy, they’ll like you back and you can begin chatting within the app. You can take it from there…

Verdict: 4/5 I discovered this app in San Francisco when it had just been released and it had a huge immediate uptake. It’s been much slower in the UK but it’s a great app for people a little nervous about using sites like POF that throws you in the deep end

5. #music

The new… Spotify
After the launch of Vine, the second  new app from Twitter is generating a lot of excitement in the music industry.  The app has integrated recommendations that show which artists are trending as well as up and coming musicians.

Verdict: 3/5 potentially I think this app could be huge but right now it’s not quite there yet- maybe because I’m not willing to accept that that my suggested list includes Janet Jackson, Nelly Furtado and Emma Bunton (busted!). A great way to discover music and like you can preview music in the app. Definitely one for the future and it’s rating is likely to increase


 
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