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Posts Tagged ‘election’

Did Facebook Popularity Predict Election Results?

Posted Thursday, November 4th, 2010

Tuesday’s election in the U.S. was a huge event online, and now Facebook is taking a look at the results of some of its efforts and politicians’ use of the social networking site in their campaigns.

For starters, Facebook says that more than 12 million people clicked the “I Voted” button that sat atop the news feed Tuesday — that’s more than double the number that did the same during the 2008 election. Of course, Facebook is several orders of magnitude bigger now than it was then, so that number’s not especially surprising.

More interesting, however, is that Facebook says that Page popularity was a good predictor of election night victory. Writing on the U.S. Politics on Facebook Page, the company says: “The Facebook political team’s initial snapshot of 98 House races shows that 74% of candidates with the most Facebook fans won their contests. In the Senate, our initial snapshot of 19 races shows that 81% of candidates with the most Facebook fans won their contests.”

To be sure, there’s likely a strong correlation between candidates’ overall campaign strategy and likability and the number of Facebook fans they’re able to accumulate leading up to the election. Nonetheless, there’s also much to be said about the ability to communicate and interact with those fans during a campaign — not to mention the “endorsements” from friends that come by way of “likes” — a trend we think will only continue to gain importance in future elections.


Tories lead rivals in ad effectiveness stakes

Posted Tuesday, April 27th, 2010

BrandRepublic, 27-Apr-10, 08:52

The Conservative Party has achieved a higher level of consumer awareness of its marketing efforts than any of its political rivals, according to an exclusive Marketing poll.

When asked which party’s marketing they had seen most, 48% of the 2000 people surveyed identified the Tories. The party’s success in this area may be related to its £18m advertising war chest – the maximum allowed under election expenditure rules. It is a figure the other main parties have been unable to match.

The survey, carried out for Marketing in partnership with online market-research firm Toluna, found that 26% of respondents cited Labour‘s marketing as the most-seen. The  figure for the Liberal Democrats was just 18%.

Since the start of the year the Conservatives have run a series of high-profile outdoor ads, although one execution relating to the NHS was widely lampooned online amid speculation that the picture of party leader David Cameron had been airbrushed.

Almost a third of respondents (31%) said the marketing they had seen had inf­luenced the way they intended to vote, while more than seven out of 10 (72%) said they had seen general-election marketing over the past month.

The survey also found that marketing held more sway than the leaders’ debates. When asked whether the debates had a greater influence on their voting intentions than marketing, 47% of people said they did not, compared with 35% who said they did.


 
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