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Posts Tagged ‘BrandRepublic’

Labour and Lib Dems make pitch to adland

Posted Thursday, May 6th, 2010

LONDONLabour and the Liberal Democrats both made a last-minute pitch for the votes of people working in the creative industries as the General Election drew to a close.

BrandRepublic, 6th May 2010

Gordon Brown issued a special Creative Britain manifesto, which pledged that a re-elected Labour government would continue to strengthen industries, including advertising, that were seen as world leaders. He said: “Around the world, Britain is seen as a thriving hub of creative talent.”

The document said Labour would clamp down on illegal online copyright infringement. “We will also ask the advertising industry to look at its rules to ensure sites which promote illegal content are not beneficiaries of advertising revenue,” it said.

Labour highlighted the Government’s pledge to ask Ofcom to investigate the UK broadcast advertising market to ensure existing rules are not harming broadcasters.

The Lib Dems published their plans to boost the creative industries, including small grants or loans for start-ups from a new “enterprise fund”.
Their report said: “We will also reform outdated media regulation on issues such as media ownership and advertising to enable commercial operators to maximise the potential of new platforms.”

Tories lead rivals in ad effectiveness stakes

Posted Tuesday, April 27th, 2010

BrandRepublic, 27-Apr-10, 08:52

The Conservative Party has achieved a higher level of consumer awareness of its marketing efforts than any of its political rivals, according to an exclusive Marketing poll.

When asked which party’s marketing they had seen most, 48% of the 2000 people surveyed identified the Tories. The party’s success in this area may be related to its £18m advertising war chest – the maximum allowed under election expenditure rules. It is a figure the other main parties have been unable to match.

The survey, carried out for Marketing in partnership with online market-research firm Toluna, found that 26% of respondents cited Labour‘s marketing as the most-seen. The  figure for the Liberal Democrats was just 18%.

Since the start of the year the Conservatives have run a series of high-profile outdoor ads, although one execution relating to the NHS was widely lampooned online amid speculation that the picture of party leader David Cameron had been airbrushed.

Almost a third of respondents (31%) said the marketing they had seen had inf­luenced the way they intended to vote, while more than seven out of 10 (72%) said they had seen general-election marketing over the past month.

The survey also found that marketing held more sway than the leaders’ debates. When asked whether the debates had a greater influence on their voting intentions than marketing, 47% of people said they did not, compared with 35% who said they did.

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