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The Total Image Group   ...Business Alchemists

A regularly updated resource of information and news items.

Archive for January 2014

Happy Birthday Vine! I year on

Posted Friday, January 24th, 2014

It feels like 6 seconds ago that vine was launched (get it!?) but it was last January.

Things have certainly moved at warp speed for Colin Kroll and his co-founders. They started their company in June 2012. Three months later it was acquired by Twitter and a year ago today the Vine app was launched amidst much hoopla.

Now, 365 days, millions of Vine videos and at least 40 million users later, Vine is a social platform unto itself, albeit with very strong ties to parent Twitter.

Forty million people use Vine. That’s less than one-fourth of those on parent platform Twitter.

Some DO’s and DONTS on Vine

DO remember it’s only six seconds . . .

. . . so DONT try to cram too much in!

DO make use of stop-motion for some cool effects.

DONT forget to use hashtags so others can find your video.

DO involve your fans–Vine is great for collaboration and interaction.

DONT post it until you’re happy. It’s too late for edits once it’s out there.

DO share it as widely as possible–Vine is meant for sharing!

Are you using Vine for your business and do you enjoy the app?

How important is video content to a business in 2014?

Posted Friday, January 17th, 2014

For starters, all marketers know that they need to be present in the same places as their audience. And, if the rocketing numbers of users on these new social video sites are anything to go by, some of the hottest seats in town can be found there.

  • It expands your reach

Being visible on these channels opens your brand up to new audiences and, therefore, new potential customers. Platforms such as YouTube and Vimeo have a staggering amount of users (YouTube has over 1bn unique users and is the second biggest search engine in the world), too, and by not reaching out to them you are cutting yourself off from a huge portion of the internet. In fact, five tweets per second contain a Vine link. That’s hard to ignore.

  • It puts you in favour with Google

It’s not just your audience that will appreciate the implementation of video, Google will too. The number one search engine no longer favours static websites. Instead, it places more emphasis on sites that produce consistently fresh, quality content, particularly rich content like video.
These days, sites have to be dynamic and interactive to stand any chance of being heard above the noise.

  • It’s easily digestible

Content today needs to be quickly and easily digestible, where the consumer has to put in minimal effort. People are hungry for information, but they don’t want to have to work too hard to get it.

  • It’s being used by your competitors

This was a good year for video, but it’s set to get even bigger next year. The 2013 video marketing trends report found that 93% of marketing professionals used online video in their strategies this year, with even more implementing it in 2014.

  • It makes a positive impact on your brand

If the points above haven’t persuaded you to start playing with video, then this certainly will. The video marketing trends report states that 82% of the marketers surveyed said that implementing video content in their marketing strategy had a positive impact on their business or organisation.

  • Conclusion

So, it seems that whatever your business goal is, video can help you get there; it reaches new audiences, puts you on good terms with Google, and provides snippets of useful content to your audience.

Perhaps most importantly, though, it adds another dimension to your content strategy, keeping things fresh, interesting, and memorable so that people keep returning. Not to mention you don’t want to be left behind your competition.

Social Media resolutions for 2014

Posted Friday, January 10th, 2014

You know the drill — new year, new start. You may be planning to slim down, give up that bad habit or get your life in order in some way. But have you given any thought to your social media resolutions?

Take a look at our suggestions below. Have your own suggestions- add them in the comment section below

1. We think it’s fair to say that we’re all fed up with looking at what everyone else is eating for lunch. Although it’s oh-so-tempting to Instagram every single morsel that passes your lips, we suggest setting a #foodporn benchmark and stick to it.

If you’re going to do it- use foodspotting

2. Check Before You Share

Misinformation has played a big part in major events in 2013, especially those first reported on social media sites. Before you blindly forward, retweet or share what appears to be breaking news — or even vital PSAs — hold back until you get verification.

3. be more positive

With social networks only a touchscreen swipe away, it’s tempting to use such platforms to speak your mind on minor annoyances, but we should all think twice about posting negative comments and updates.

4. Increase Your Privacy Know-How

Managing your privacy settings, levels and permissions on social networks is extremely important. In terms of the networks themselves, it saves you from sharing content you don’t want to make public.

5. Stop Obsessing About Numbers

Your follower or friend count is just a number. It doesn’t define you, it doesn’t change you in any way and, realistically, it means nothing in the wider world.

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The Total Image Group Ltd is a company registered in England and Wales with company number 02595342
The company's registered office is Willow Corner, 7 Ackrells Mead, Little Sandhurst, Berkshire, GU47 8JJ