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Archive for June 2013

Why Google Bought Waze

Posted Friday, June 14th, 2013

Waze claims around 45 million users, but you may not know the company and its app. If you’re wondering why waze became such a hot property here are 4 theories:

1. There aren’t that many mapping software companies.Waze currently has 110 employees, you can’t do what Waze does with a staff of 15, which weeds out a lot of would-be contenders. The other reason there are so few entrants is that many startups are petrified of competing with Google.

2. Google hasn’t been great at cultivating a social network. The search giant has claimed as many as 500 million people are on Google Plus, but no one in the real world discussed Plus in the same breath as Facebook and Twitter. Waze’s active community provides a social layer on mobile, which is doubly attractive.

3. Maps are super important- users have been spoiled by Google’s excellent Maps — and have grown to rely on them.

4. It was a defensive move. Apple famously bungled its Maps app, but Facebook is way behind Apple with regard to mapping software. Depriving Facebook of good mapping software would allow Google to keep and bolster its lead.

Do you think Google was smart to buy Waze?

Google+ overtakes Twitter to become second biggest US social network

Posted Thursday, June 6th, 2013

Google+ has achieved attained a significant milestone in the US after it opened up a 10 per cent lead over the micro blogging service amongst both men and women with personal social media accounts.

The research, conducted by Burst Media, confirmed that women remain the most enthusiastic social media users being six per cent more likely to have a Facebook account than men with the biggest disparity being Pinterest where 22 per cent of women have an account versus just 5 per cent of men.

It was the strength of Google+ in the poll which grabbed attention with fully 24.5 per cent of men and 26.1 per cent of women holding an account, significantly more than the respective figures of 15.5 per cent and 16.9 per cent for Twitter.


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