Home  |  About Us  |  Contact  |  Social Media  |  News  |  Create  |  Develop  |  Refine  |  Protect  |  Invest  |  
The Total Image Group   ...Business Alchemists

A regularly updated resource of information and news items.

Archive for August 2012

Britons ‘obsessed with their looks on Facebook’

Posted Friday, August 17th, 2012

The majority of Britons care more about looking good on social networks, such as Facebook, rather than seeming intelligent according to a new study.

A survey carried out by Intel, into the social media habits of different nationalities, found that 56 per cent of Britons care about looking as good as possible on their social media profile pages.

However, in the Middle East and the rest of Europe, social media users are far more concerned about appearing intelligent when posting information online – with 61 per cent saying they wanted to seem intellectual when sharing content and their views on sites such as Facebook.

More than half of Britons want to be more like their “well crafted social media personas” in real life. People often tell social lies to impress others and appear more confident – but according to the study – more than half of the people being lied to online know it is the case.

Amber Burton, a lecturer in digital media and advertising at Bournemouth University, commented on the findings of the study: “Finding a balance between narcissistic impulse, a need to be ‘in the loop’ and being careful about self-disclosure are all aspects of contemporary identity.

“Who were are, what we say about ourselves, how others perceive us – these are all magnified, and often distorted – through the lens of social media. Getting that balance right is important but difficult, and much depends on context and the unwritten ‘rules’ of performing a virtual identity in the digital arena.”

Genevieve Bell, director of this piece of Intel research, (entitled Interaction and Experience), added: “New technologies tend to magnify the contradictions in our behaviour. We want both to create a good impression with our peers and also complain about over-sharing. It takes time to find a balance.”

The study also found that Britons hate “over-sharing” on social media with 91 per cent agreeing that there are some topics which have no place on these digital networks.

c/o The Telegraph

Bolt sets new Olympic Twitter record

Posted Friday, August 10th, 2012

The official Twitter account revealed the new record yesterday after Bolt successfully defended his 200m title and became the first athlete in history to retain both the Olympic 100m and 200m title.

Bolt also took to Twitter to express his happiness at his gold medal win. “Thanks to all my real fans and people who believe in me. I am now a living legend that’s for sure,” he tweeted to his 1.3 million followers.

The tweet was retweeted more than 8,000 times and favourited by nearly 2,000 people.

Jamaica dominated the 200m race with Yohan Blake winning silver and Warren Weir taking bronze.

Bolt’s new Twitter Olympic conversation record smashed some of the previous peaks in tweet chatter about the Games.

Last week Twitter announced another Olympic conversation peak happened when US gymnast Gabby Douglas earned the women’s all round gymnastics gold meal, with 38,000 tweets per minute happening during her victory.

Similarly when swimmers Michael Phelps and Ryan Lochte went head to head last week, there were 25,000 tweets per minute about the end of their race.

c/o The Telegrpah

©2022 The Total Image Group
Home  |  About Us  |  Contact  |  Social Media  |  News  |  Create  |  Develop  |  Refine  |  Protect  |  Invest
The Total Image Group Ltd is a company registered in England and Wales with company number 02595342
The company's registered office is: 12a Melbury Court, 14 Lindsay Road, Poole, Dorset, BH13 6AT