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Posts Tagged ‘South Africa’

Model of Bloodhound supersonic car unveiled

Posted Friday, July 23rd, 2010

The British team hoping to drive a car faster than 1,000mph has unveiled a full-scale model of the vehicle.

The model is a star turn at this year’s Farnborough International Air Show.The team has announced that aerospace manufacturer Hampson Industries will begin building the rear of the real vehicle in the first quarter of 2011.

Another deal to construct the front end with a second company is very close.”We now have a route to manufacture for the whole car,” said chief engineer Mark Chapman.”We would hope to be able to shake down the vehicle on a runway in the UK either at the end of 2011 or at the beginning of 2012,” he told BBC News.

Assuming no major issues arise from those runway tests, Bloodhound will be shipped straight to a dried up lakebed known as Hakskeen Pan, in the Northern Cape of South Africa, to begin its assault on the world land speed record.

To claim the record, the vehicle will have to better the mark of 763mph (1,228km/h) set by the Thrust SuperSonic Car in 1997. But the team believes Bloodhound’s superior aerodynamic shape, allied to the immense power of its Falcon hybrid rocket and Eurofighter-Typhoon jet engine, will take the blue and orange car beyond 1,000mph (1,610km/h).

Three people who worked on Thrust are also engaged in the Bloodhound project. They are driver Wing Cdr Andy Green, project director Richard Noble and chief aerodynamicist Ron Ayres. The trio envisaged Bloodhound not just as another record bid but as a project that could inspire children to engage in STEM (Science, Technology, Engineering and Maths) subjects. And the Bloodhound Education Programme has announced here at Farnborough that some 1.5 million school children are now using curriculum resource materials based on the supersonic car.

Key modifications
 
The model car is on display at the Farnborough air show this week. The real vehicle will weigh about six tonnes, but even the polystyrene and fibre-glass replica weighs 950kg.

Visitors will be able to see in the model the key aerodynamic advances made by the design team at the turn of the year which turned Bloodhound into a driveable car.

Before this point, the car was producing dangerous amounts of lift at high speed in the modelling. But by playing with the position and shape of key elements of the car’s rear end, the design team found a solution that will manage the shockwave passing around and under the vehicle when it goes supersonic.

The effort was assisted greatly by project sponsor Intel. It was able to bring colossal computing power to bear on the lift problem.

“It’s called configuration 10,” said Mr Chapman. “It’s very angular at the back; it’s got a very narrow rear-track.

Between November and March, we reduced 11 tonnes of lift to zero lift at Mach 1.3. At that point, we had the aerodynamic shape which you see in the show car. It’s very stable.”

Ron Ayres added: “We’re now working on things like the air brakes and engine-bay cooling – detail inside the car. There’s a lot of engineering to do. But as far as the outside of the car is concerned, we’re pretty much done. Some work still needs to be done on the wheel fairings, the fin, the shape and size of the winglets.”


Kit Kat is successfully hijacking the World Cup

Posted Wednesday, June 9th, 2010

Brand Republic 09-Jun-10,

Kit Kat is successfully hijacking this year’s Fifa World Cup in South Africa, despite not paying hundreds of thousands of pounds on sponsorship deals like rival Mars, according to the latest BR Video.
 

Following the launch of football-led TV campaigns by both Nestlé and Mars, both confectionery brands are starting to become associated with the World Cup.

But Mars, and AMV BBDO, will be disappointed to discover there was little resonance for its TV spot which resurrects John Barnes‘ rap in New Order’s ‘World In Motion’ song, some 20 years after its first airing.

The chocolate bar had better luck with Mars‘ new wrapper, featuring the England flag, which was mentioned by a number of people in our video.

However, out of the people who had seen both TV ads, Kit Kat was the clear favourite, with its ‘Cross your fingers’ concept described as “clever” and “more relevant”.

One person also preferred the unofficial Kit Kat ad because it was “very subtle”, he went on to add: “As soon as you see the red wrapper you know…  It stands out a lot more than Mars.”

There was better news for the official sports and beer sponsors Adidas and Budweiser, which were among the first names to spring to mind surrounding this year’s World Cup. Although they were joined by the likes of Nike, Foster’s and IPA, all of whom have no links with the event.

Last week, Mars and The Football Association confirmed they are considering legal action against Nestlé for a possible breach of sponsorship rules.

Mars, which last October announced a five-year partnership with The FA, is an official supplier to the England team.

The confectionery company is now in discussions with The FA about the possibility of initiating court action against Nestlé over its football-based ad campaign, ‘Fingers crossed’, created by JWT London.

They believe Nestlé is guilty of “passing off” an association with the England team, despite not being an official sponsor.

Four years ago, Mars undertook its own ambush marketing to coincide with the World Cup in Germany. It was not an official partner of the England team at the time.


 
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