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Posts Tagged ‘social’

Facebook: What’s Next For Messenger?

Posted Thursday, April 2nd, 2015

Summary

  • FB’s introduction of payment in FB Messenger suggests that it will be the leading mobile communication platform for FB.
  • WhatsApp will be increasingly irrelevant as FB is most likely to convert WhatsApp users into FBM users.
  • Expect further service offerings to include dining, travel, wireless services, taxis, etc to be added to the FBM ecosystem.

FB’s introduction of payment in FB Messenger rather than in WhatsApp is a clear indication that FB Messenger will be the leading mobile communication platform for FB and that WhatsApp users will eventually be migrated to the FB Messenger platform with the goal of driving FB penetration higher. This suggests that FB’s acquisition of WhatsApp is purely for user acquisition and a defensive move against the emerging Asian mobile communication peers.

At the time of the acquisition, it was apparent that FB was falling behind the mobile communication/social networking trend and it was critical for FB to gain a presence in this space. WhatsApp’s acquisition provided FB with the user base and the time for it to formulate a plan to counter the Asian threat, and this justifies the premium FB paid for WhatsApp at around $42 per user when peers are valued at roughly half of that.


15 Apps Kids Are Heading to Beyond Facebook

Posted Friday, July 4th, 2014

Recent reports go back and forth on teens’ favorite digital hangout, but the fact is that the days of a one-stop shop for all social networking needs are over. Instead, teens are dividing their attention between an array of apps and tools that let them write, share, video chat, and even shop for the latest trends.

Twitter
Instagram
Snapchat
Tumblr
Google+
Vine
Wanelo
Kik Messenger
Ooovoo
Ask.fm
Yik Yak
WhatsApp
Omegle
Yo.
Whisper

 

Here’s why they’re so popular with teens:

Twitter
Teens like using it to share quick tidbits about their lives with friends. It’s also great for keeping up with what’s going on in the world — breaking news, celebrity gossip, etc.

Instagram
a platform that lets users snap, edit, and share photos and 15-second videos — either publicly or with a network of followers.

Snapchat
Snapchat’s creators intended the app’s fleeting images to be a way for teens to share fun, light moments without the risk of having them go public. And that’s what most teens use it for: sending goofy or embarrassing photos to one another. Snapchats also seem to send and load much “faster” than email or tex

Tumblr
Many teens have tumblrs for personal use — sharing photos, videos, musings, and things they find funny with their friends. Tumblelogs with funny memes and gifs often go viral online, as well (case in point: “Texts from Hillary”).

Google+
Teens aren’t wild about Google+ yet. But many feel that their parents are more accepting of it because they associate it with schoolwork. One popular aspect of Google+ is the addition of real-time video chats in Hangouts (virtual gatherings with approved friends), and some schools may use Google Docs for classroom assignments.

Vine
Videos run the gamut from stop-motion clips of puzzles doing and undoing themselves to six-second skits showing how a teen wakes up on a school day vs. a day during summer. Teens usually use Vine to create and share silly videos of themselves and/or their friends and family.

Wanelo
Teens keep up with the latest styles by browsing Wanelo’s “trending” feed, which aggregates the items that are most popular across the site. They can also cultivate their own style through the “My Feed” function, which displays content from the users, brands, and stores they follow.

Kik Messenger
It’s fast and has no message limits, character limits, or fees if you just use the basic features, making it decidedly more fun in many ways than SMS texting.

Oovoo
Teens mostly use Oovoo to hang out with friends. Many log on after school and keep it up while doing homework. Oovoo can be great for group studying and it makes it easy for kids to receive “face to face” homework help from classmates.

Yik Yak
Kids can find out opinions, secrets, rumors, and more: plus, they’ll get the bonus thrill of knowing they’ve all come from a 1.5 mile radius (maybe even from the kid at the desk in front of them!).

Ask.fm
Although there are some friendly interactions on Ask.fm — Q&As about favorite foods or crushes, for example — there are lots of mean comments and some creepy sexual posts. This iffy content is part of the site’s appeal for teens.

whatsapp
The price is right — for teens who have a hard time keeping within the limits of a standard texting plan, the ability to send unlimited messages for free is a definite bonus.

Omegle
Being anonymous can be very attractive to teens, and Omegle provides a no-fuss opportunity to make connections. Its “interest boxes” also let users filter potential chat partners by shared interests.

Yo
This admittedly silly concept has taken off big-time since the app’s release in mid-2014. While it may not seem like much, this single word has the potential to let friends and family know you’re thinking of them, and just wanted to say, you know, “Yo.”

Whisper
With all the emotions running wild in the minds of teens, anonymous outlets give them freedom to share their feelings without fear of judgment.

Which other apps are you or your kids loving right now? And will Facebook’s new slingshot be on the list soon?

 


Is Facebook taking over the world?

Posted Thursday, April 21st, 2011

According to Terminator lore Skynet was implemented on April 19, 2011 and will begin its attack against humanity on April 21- today! Skynet is obviously the ‘baddy’ in Terminator when it becomes self-aware and launches an attack on humanity. Laughable fiction obviously? Or is it when we’ve got Facebook around? Facebook is growing as a company, as an entity, as a social platform that has aided revolutions and supported the election of presidents. Is Facebook all that different to Skynet after all?

First of all, we would hope that Facebook isn’t able to infiltrate the MOD and launch nuclear weapons. Nonetheless it seems Facebook is everywhere these days. It wasn’t that long ago that companies were reluctant to join social networking sites in fear it would degrade the image of their company and now suddenly, everyone is diving in as though you’re perceived as ‘behind the times’ if you’re not actively involved.

Fan page links and Twitter icons seem to be everywhere, TV adverts no longer direct people to their website but instead advertise their Facebook and twitter IDs. Almost as though a light has switched, companies have finally accepted the use and benefit of social media and how it is an indispensible tool in modern business. Could we go so far as to say….social media has changed the way we do business?

Take Coca Cola for example who have seen their Facebook fan page reach an incredible 25 million fans. The flip side of this is that websites are becoming ‘old fashioned’. They’re stagnant, often boring and in many occasions have no means to interact. Coke’s website traffic has dropped by 40% in one year! Will the website soon become obsolete? If so, Facebook will become incredibly more powerful than it already is.

Recent research shows that 23% of consumers prefer to receive information from brands via Facebook, with 21% preferring a brand’s website and 3% from a company blog. Ben&Jerry have gone so far to announce that they won’t be emailing customers with newsletters anymore because they feel it is ineffective, (who reads newsletters anymore- don’t they just get flagged and forgotten?) and will be using Facebook instead.

So Facebook is taking over the world then? Whilst it might not be pointing nuclear weapons at your home as Skynet did, it is fast becoming an entity, or a mind, of its own.

Is it time to worry then? Not at all. Facebook has yet to pass the ultimate challenge- the test of time. In terms of a major historical household brand, it’s still in play school. Think friends reunited, where is it now? Nonetheless there’s no denying that Facebook is emerging as a leading brand, but it’s rise to fame could be as easily followed by a slide to obscurity.

Do we need to take shelter and buy up supplies as Facebook gathers momentum?  I like to believe its intentions aren’t as destructive as Skynet’s. However, there’s no denying that Facebook has already ‘changed the world’ but how long until it ‘rules the world’?

Blog inspired by @spreadingjam who tweeted yesterday about the importanc of the date- thanks!


What “Like” Buttons Mean for Web Traffic

Posted Thursday, September 30th, 2010

The new-this-year-yet-somehow-already-ubiquitous Facebook Like button has been around just long enough to generate some interesting numbers relating to Facebook users and web traffic.

The button, which launched in April at f8, Facebook’s developer conference, is now present on roughly 2 million sites around the web, from sports sites to news organizations and many other kinds of publishers.

A media analytics lead on Facebook’s Developer Network Insights team crunched some numbers and found that Facebook Likes not only generate interesting data about the “likers” (a.k.a. Facebook users who are also active on your website) themselves; this data also speaks volumes about clickthrough rates, time on-site and other engagement metrics.

 

Stats About People

On average, a Facebook user who “likes” your content has more than double the number of friends than does a typical Facebook user. This could mean the user is more “social” or more influential; on the other hand, it could mean the user is an attention-seeking narcissist. While it’s fatuous to read too much into that statistic, the number does show that the average “liker” is more active from a social-web standpoint.

An even more interesting stat about the likers is that they click on five times more links to external sites than the typical Facebook user. If clickthroughs are what you’re looking for from your social media strategy, this is good news.

Here’s a stat just for news sites: The average Facebook user who “likes” content on a news website is 34 — that’s about 2 decades younger than the average newspaper subscriber. We’ve known for some time that the future of journalism and social media are, at this point, inextricably linked; this stat provides a little hard evidence for that conclusion.

Stats About Traffic

Most website owners are aware that Twitter refers a ton of traffic. It’s meant to be a content-referral network, so link-sharing and clickthroughs are a given in many cases.

The Facebook “Like” button, however, might be bringing Facebook closer to competing with Twitter in the area of referral traffic, though. Since the button launched and was integrated on millions of sites, many publishers are reporting large increases in traffic specifically due to this kind of social plugin. ABC News reported a 190% increase; Gawker’s traffic shot up by 200%; Sporting News said their site traffic was up by a shocking 500%; and NBA.com said that Facebook had become their second-largest referral source.

Facebook relays messages from publishers saying that these users “are more engaged and stay longer when their real identity and real friends are driving the experience through social plugins.” As an example, NHL.com reported that pages per user was up by 92%, time on-site was up by 85%, video-viewing increased by 86% more videos and overall visits went up by 36%.

Clearly, Facebook is only part of social media referral traffic, but it’s becoming a larger part as the network grows and users become accustomed to interacting with third-party and external content from within the comfort of their social graph.


 
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