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Posts Tagged ‘Social Media’

Social media and driving: Know the rules

Posted Friday, February 27th, 2015

 

If you’re aged 17 to 29 or a van driver you have probably checked your mobile while driving.

Researchers looked at habits in England and Scotland and found these groups of motorists most likely to look at mobile messages at the wheel.

Unsurprisingly, they found texting and using social media is now a bigger issue than drivers making calls.

But is glancing at Facebook off limits? We check out the rules:

  • You definitely can’t hold your phone
  • It is illegal to use a mobile phone held in the hand while driving or while stopped with the engine on.
  • This has been the law since December 2003.
  • If you break this law, even if you are otherwise driving safely, you could face a fine of £100 and three penalty points on your licence.

What about hands free?

If you are deemed not to be in control of a vehicle while using a hands-free phone you can still be prosecuted.

The penalties are the same as for using a hand-held phone.

But watch out because…

You only need to be seen using a mobile phone while driving by police to be prosecuted.

But, if your driving is bad, or if there is a crash while you are using the phone, you could be prosecuted for careless driving, dangerous driving or, if someone is killed, for causing death by careless or dangerous driving.

Fines can be much greater and prison becomes almost certain if a death is caused.

So stay safe guys!


An interesting overview of social networks from a 19 year old

Posted Friday, January 9th, 2015

Social media has undergone another significant change from rising in popularity with teens to being adopted by adults and now niche apps appearing to regain some privacy and importantly ‘coolness’.

Working through the popular networks here is Andrew Watts’ summary of the major networks:

Facebook: he explains teens have very little interest in Facebook but nonetheless check it regularly as a way os staying in contact with some people. He explains Facebook is:

‘Something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can’t really leave’

Instagram: is the number one and most popular platform amongst teens because:

‘I’m not terrified whenever I like something on Instagram that it will show up in someone’s Newsfeed and they’ll either screenshot that I liked it or reference it later [and] I am not as pressured to follow someone back on Instagram, meaning my feed is normally comprised of content I actually want to see’

Snapchat: second on the list in popularity with the huge advantage that it has less social pressure:

‘There aren’t likes you have to worry about or comments—it’s all taken away. Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there. This is what makes it so addicting and liberating. If I don’t get any likes on my Instagram photo or Facebook post within 15 minutes you can sure bet I’ll delete it.’

Twitter: Watts suggested that it was a niche network and whilst some were religiously using it, many are not using it at all

‘a lot of us simply do not understand the point of Twitter’

Do you agree or suggest other networks that are rising in popularity?

 

 


Instagram now bigger than Twitter

Posted Friday, December 12th, 2014

Instagram says it has the potential to “change the world” as it announced it has overtaken Twitter with 300 million users.

The company’s CEO Kevin Systrom described the milestone as “exciting” and said the company would “continue to grow”.

Twitter claims to have 284 million users accessing the network each month.

Facebook, which boasts 1.35 billion monthly active users, bought Instagram in 2012.

Kevin Systrom said: “Instagram is about seeing a live pulse of the world right now, it’s not just about taking a photo of a cute baby or a cute dog.”

Instagram is also introducing verified accounts similar to the blue tick symbols used by Facebook and Twitter.

 


Marketing or Hustling?

Posted Friday, October 17th, 2014

I’ve been running an online marketing business for the last 4 years and sometimes marketeers are the most infuriating people to work with and be involved in meetings with. There’s a whole load of technical terms being thrown in that I don’t understand and people who have clearly got into the job because it seemed like an easy option when they had to make a career choice.

I see a thousand weird and wonderful ideas that people dream up to launch a new product or what they would do if they were marketing a startup, few of them ever execute their wild plans and many give in when they don’t appear to be getting any response.

The last couple of weeks I’ve sent out so many emails without responses that I checked with the web developer whether my emails were working! The intention was good I thought- contact app devs who were in the app top charts for photography and video that had an editing video app or downloader app and suggest that we could cross promote each other’s apps. I got one response from about 50 emails but I now have a lead. Was that good or bad marketing or the right attitude to not give up?

I’ve had to accept that much of my efforts at this stage will be noticed by very few, or no one. I’m tweeting, posting on Facebook, Instagram, LinkedIn, Tumblr, Medium, YouTube videos and posting on Google+ and even one like/comment/share sends me in to a fit of excitement. I have to tell myself that these things will grow, you sadly can’t start the tornado from day one, it all starts with a gentle gust of wind! So again, is that marketing that requires a special skill or just the right attitude to keep going when it makes no sense at all to do so?

 

 


5 Reasons Every Business Should be on Snapchat

Posted Thursday, April 17th, 2014

Snapchat is the newest social tool that lets you share photos and video, or “snaps,” with the bonus of adding drawings or captions to whatever you record. Here’s the catch: Snaps disappear after a few seconds, and the sender gets to choose how many seconds messages will be visible before they self-destruct. The concept basically blends photo and video texting with the age-old tradition of sending notes with disappearing ink.

What’s the appeal? Less pressure to be perfect than on other platforms such as Facebook, where content is more permanent. It’s a simple way to share simple things, and in a world where every social media lover has to become their own personal public relations guru, Snapchat offers a stress-free way to say — whatever. Here are five reasons your business should utilize the app:

1. People use it, and they’re going to keep using it. Snapchat first caught on among high schoolers, but now college students have checked in to the craze. The app, designed by Stanford students Evan Spiegel and Bobby Murphy as part of a class project, launched in Apple’s app store in September 2011. By October 2012, the company tallied its billionth snap. The company is estimated to have more than 30 million users as of December 2013, although they’re coy about sharing the actual number.

Scoffers might wrinkle their noses and shrug Snapchat off as another passing phase. But skeptics were momentarily silenced in November 2013 when Facebook’s Mark Zuckerberg offered the infant startup $3 billion in cash and was promptly turned down. Whether you’re keyed in to Snapchat or not, Facebook knows Snapchat’s hot, but Snapchat knows it’s even hotter.

2. Prove you’re a “cool” company. If you hadn’t heard of Snapchat before Facebook’s stunning $3 billion offer (or before you started reading this article), you’re not alone. That’s part of what adds to the inherent allure of the app. The number of users is growing exponentially, but it’s still new enough to make those who use it “in the know.”

The Snapchat frontier is still wide open for adaptive marketers who are ready to start exploring. Those who hit the ground running will have the biggest impact, plus the chance to define the ways marketers will use an emerging genre. Can anyone say, “Innovator Award”?

3. You’ve already built the audience on other social platforms. Snapchat is part social hybrid and part revolutionary, but adding it as a marketing platform doesn’t mean you have to reinvent the wheel. After all, what about all those Facebook fans and Twitter followers you worked so hard to collect? Does Snapchat mean those metrics have an expiration date? Not at all. Existing social platforms can remain healthy even as they drive fans and followers to explore a new sharing tool with you.

Incentivize your audience to join you on Snapchat and you’ll not only gain an instant audience on an emerging platform, you’ll find a whole new way to interest them. Offer mobile coupons, the chance to take a sneak peek behind the scenes, and the promise to deliver hot brand news to Snapchatters before anyone else, and fans will follow.

4. Embrace a new wavelength of messaging. Remember when YouTube grew in popularity and politicians began to realize the simpler, less professionally-staged videos were ranking better with audiences than pristinely polished ones? Savvy marketers are realizing the same is true of Snapchat. The app is supposed to be less-than-perfect, and that’s why people love it. The bonus for businesses is that you have the chance to kick your shoes off at the edge of the dance floor and have a little fun.

5. This is the new world of advertising. Traditional radio commercials were zapped by satellite radio. Television ads were nuked when digital video recorders careened on scene. And now, even digital recorders are being outrun by instant streaming. Mute buttons, spam filters, pop-up blockers — all are ways audiences keep slipping through marketer’s fingers.

What if people actually wanted to engage with your brand? What if, instead of ducking behind junk settings and filters, people actually pushed a button of their own free will to watch your brand in action? Snapchat introduces a groundbreaking forum, one where people are interested in what you have to say and offer.

It may still be new, but it represents the new age of advertising.


Why Your Business Should Be on Google+

Posted Thursday, April 10th, 2014

There are some very compelling arguments in favor of including Google+ in a social media marketing strategy.

Google Plus has a huge user base
With more than 540 million active monthly users, Google Plus sees its number of users increase daily. Google is encouraging you to link your profiles on Google Play and YouTube and with more peopel using these platforms, more people will be using Google+

Make use of Google Hangouts.

With Google Hangouts, free live video conferencing can take place for as many as 10 people. The benefits for a small business are obvious: You can reach out to customers, dealers, vendors and social media contacts at no cost. You can also participate in Hangouts initiated by others and communicate with thought leaders in your niche.

Be cognizant of the Google connection.
Google is at the epicenter of all search engines. While Bing is also a player, Google is still the big daddy. There is sufficient anecdotal evidence to suggest that profiles that do well on Google+ get indexed quicker on Google. Add to that the fact that Google Plus business pages are beginning to show up on search engine results pages, and you have two very strong reasons to work on establishing a presence here.

Take advantage of Google+ reviews.
With Google+ reviews showing up on search results, potential customers might be influenced to choose your business if they come across positive reviews. Therefore, provide great service and proactively solicit reviews on Google+. Nothing beats a favorable reference from one human being to another.

Explore Google+ Ripples.
Google Plus is a feature-rich social media platform; you can leverage Circles, Hangouts, Hangouts on Air, Communities and Ripples. The latter category can be particularly useful for small businesses. It is a data visualization graph that lets you take in at a glance the manner in which your content has been shared.

Are you on Goolge+ or is your business? How do you think it compares to Facebook, Twitter or Linked?


Why YouTube is important to your business

Posted Friday, March 14th, 2014

We all know YouTube, we enjoy watching the funny videos but with all the viweing time, how can we use videos to help our business? It’s simple to make a video but many people worry that a video needs to be professional and expensive before peopel can view it. This doesn’t need to be the case, in fact it’s more likely to get views if it’s fun and engaging

Check out the Dollar Shave Club Video which proppeled the company intot the public eye

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localised in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

(YouTube Stats)

 

Grab and camera and make a simple video which you can then edit on iMovie. Learn what works and employ the same tactics when you make a video for your business.

Eloqua found that video is a cutomers preffered content over text (SOURCE) because a voice conveys rich information and peopel prefer to engage with the emotions of a face.
One great example I love is Casey Neistat who makes  exceptional commercial videos with a fun engaging twist. These are the type of videos we can all make with a bit of practice and interestingly, Casey style has attracted millions of views for Nike, Mercedes and the Walter Mitty film.

Make a video and make it fun. Display the persoanlity of your business and show people why they should work with you.

Good luck!


Why Use a Hashtag?

Posted Thursday, March 6th, 2014

Are you using hashtags in your social media campaigns?

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

From Google+ and Facebook to Pinterest and LinkedIn, hashtags are everywhere these days.

With the right tools, hashtags make it easier for brands to manage and maintain social media campaigns.

Tools above can help you launch, track and analyze hashtags across social networks. You can see what’s working and what’s not, how big your reach is and even how you compare to your competition. Pretty handy!

What do you think? What do you use to keep track of your hashtags? How have they worked for you? Share your experiences and opinions in the comments below.


Did Twitter help Flappy Bird’s success?

Posted Friday, February 14th, 2014

Love flappy bird or hate flappy bird…you’ve probably played it.

But where did this game coem from? The maddening free app seemed to appear out of nowhere three weeks ago. It’s a great lesson on how simplicity in design, code and even a simple “Share” button may help an app go viral or at least continue to generate buzz

A Focus On Sharing
One of the key things about the game is that, until recently, it made sharing very simple. After every crash (and you crash a lot) you would get the options to play again or share their score

Rise & Fall Of #Flapflap On Twitter
Using the #flapflap hashtag, it’s pretty easy to see just how effective that button was to spread the viral news of the game. Consider this chart from Topsy. The big drop on Feb. 7 corresponds to when the iOS version of the app was updated,it strangely dropped the share button:

This next chart shows how often links to the iOS version of the app were shared on Twitter, with the #flapflap tweets also listed below. You can see that the links far eclipse the hashtag usage, and the viral growth is less pronounced. Perhaps there’s some other reason why the links don’t show the viral spike that the hashtag does.

However, this next chart shows that as of January 1, Flappy Bird was ranked 313 in Apple’s app store. It started climbing a bit, leveled out, then climbed again to break the top 100 on January 8. By January 9, it was in the top 30. January 10 saw it hit the top 10. It took the number one spot on January 17.

That puts Flappy Bird as a viral success before the hashtag sharing started on Twitter. So, in the end, the sharing button just added to the buzz after the success was already happening in the app stores for other reasons.

Or quite simply the pure simplicity and nostalgia of the app was the cause of the frenxy. Importantly, it has to be playable and likeable for people to share the app, in most cases Twitter and social media was used as the channel to vent frustartion

Do you have your own theories on what contributed to Flappy Bird’s success?


Happy Birthday Vine! I year on

Posted Friday, January 24th, 2014

It feels like 6 seconds ago that vine was launched (get it!?) but it was last January.

Things have certainly moved at warp speed for Colin Kroll and his co-founders. They started their company in June 2012. Three months later it was acquired by Twitter and a year ago today the Vine app was launched amidst much hoopla.

Now, 365 days, millions of Vine videos and at least 40 million users later, Vine is a social platform unto itself, albeit with very strong ties to parent Twitter.

Forty million people use Vine. That’s less than one-fourth of those on parent platform Twitter.

Some DO’s and DONTS on Vine

DO remember it’s only six seconds . . .

. . . so DONT try to cram too much in!

DO make use of stop-motion for some cool effects.

DONT forget to use hashtags so others can find your video.

DO involve your fans–Vine is great for collaboration and interaction.

DONT post it until you’re happy. It’s too late for edits once it’s out there.

DO share it as widely as possible–Vine is meant for sharing!

Are you using Vine for your business and do you enjoy the app?


 
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