Home  |  About Us  |  Contact  |  Social Media  |  News  |  Create  |  Develop  |  Refine  |  Protect  |  Invest  |  
The Total Image Group   ...Business Alchemists

A regularly updated resource of information and news items.

Posts Tagged ‘smartphones’

iPhone 5 ‘lacking wow factor’ receives mixed reaction from fans and experts

Posted Thursday, September 13th, 2012

Apple’s iPhone 5 has been criticised for not being ‘innovative enough’ and ‘lacking wow factor’ by some fans following the unveiling of the device at a press conference yesterday.

Following the announcement fans of the smartphone took to the internet to give their reactions to the much-anticipated gadget.

The technology giant revealed the smartphone at an event in San Francisco along with several new iPods.

The iPhone 5 is taller and slimmer than the 4S due to its 4” screen, which allows users to view videos in a near 16:9 aspect ratio.

Battery life is also increased and the smartphone will be available on 4G LTE when it is released in the UK on September 21st.

The company’s senior vice president of worldwide marketing Phil Schiller described it as an ‘absolute jewel’.

David McQueen, Principal Analyst at Informa Telecoms & Media, admitted the iPhone 5 offered few surprises but said the company was banking on its ability to create cool products.

‘While the new hardware may not quite stack up against other products expected in market, it is Apple’s ability to create stylish, desirable products attached to a rich set of services that it hopes can still set it apart to create differentiation,’ he said.

Paul Armstrong, head of social at media agency Mindshare UK, agreed with this, and added Apple had demonstrated ‘its commitment to technical and design excellence’.

What do you think of the iPhone 5- Apple rocks or Rotten Apple?


40% of People “Friend” Brands on Facebook

Posted Wednesday, November 11th, 2009

readwriteweb.com, November 10, 2009

see link to view charts: http://www.readwriteweb.com/archives/survey_brands_making_big_impact_on_facebook_twitter.php

Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 “connected consumers.” The survey is focused on online consumer behavior. This year Facebook and Twitter feature prominently. 40% of respondents “friended” brands on Facebook, while 25% reported following brands on Twitter. What’s more, Razorfish found that consumers access brands on Twitter and Facebook mainly for deals and promotions.

Of those who follow a brand on Twitter, nearly 44% reported that access to exclusive deals is the main reason. On Facebook or MySpace, 37% said that access to exclusive deals or offers was their main reason for friending brands.

Over 1/4 of respondents reported having followed a brand on Twitter, which is encouraging news for companies wanting to use Twitter to promote themselves.

 43.5% reported following a brand to get “exclusive deals or offerings,” which again is a statistic that companies should take note of.

 An even higher percentage of respondents have “friended” a brand on Facebook – a whopping 40%. Considering that Facebook is a social network that started out as a way for college kids to network, this is a statistic that will make companies and organizations take note. If you want brand recognition on the Web, according to these statistics there’s a very good chance that Facebook is a place you want to be.

 A smaller percentage follow a brand on Facebook for exclusive deals or offers (36.9%) – but still a majority.

 Is this “connected consumer” crowd mainstream? Well, about 62% of the respondents still use Internet Explorer as their browser, with 30% on Firefox. So yes, they are.

It’s interesting then to look at what are the homepages of these people.

 While Google is unsurprisingly number 1 with 32.6%, Yahoo is close behind at 29.7%. MSN is still well used at 11.9%. We were most surprised that AOL is now only 7.9%. These statistics show that Yahoo remains a force among mainstream consumers, whereas AOL is slipping further behind.

We reported last week that smartphones have almost overtaken ‘feature phones’ as the cellphones of choice for consumers. Razorfish‘s survey shows that 56% of connected consumers now use a smartphone – i.e. one that has email and web capabilities.

 As with the ChangeWave Research survey recently, Razorfish puts Blackberry (29.5%) ahead of Apple’s iPhone (20.1%).

 Another illuminating statistic is the number of people who now get their news from Twitter and Facebook. While nearly 80% of respondents still access “traditional news web sites,” 33% get news from Facebook and 19.5% from Twitter. Only 27.3% get news from “alternative news web sites” – by which we presume they mean blogs.

 Overall, these figures from Razorfish show that Facebook and Twitter are now major places for brands to be; as well as online sites where consumers get at least some of their news.


 
©2018 The Total Image Group
Home  |  About Us  |  Contact  |  Social Media  |  News  |  Create  |  Develop  |  Refine  |  Protect  |  Invest
The Total Image Group Ltd is a company registered in England and Wales with company number 02595342
The company's registered office is Willow Corner, 7 Ackrells Mead, Little Sandhurst, Berkshire, GU47 8JJ