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The Total Image Group   ...Business Alchemists

A regularly updated resource of information and news items.

Posts Tagged ‘instagram’

Facebook: What’s Next For Messenger?

Posted Thursday, April 2nd, 2015

Summary

  • FB’s introduction of payment in FB Messenger suggests that it will be the leading mobile communication platform for FB.
  • WhatsApp will be increasingly irrelevant as FB is most likely to convert WhatsApp users into FBM users.
  • Expect further service offerings to include dining, travel, wireless services, taxis, etc to be added to the FBM ecosystem.

FB’s introduction of payment in FB Messenger rather than in WhatsApp is a clear indication that FB Messenger will be the leading mobile communication platform for FB and that WhatsApp users will eventually be migrated to the FB Messenger platform with the goal of driving FB penetration higher. This suggests that FB’s acquisition of WhatsApp is purely for user acquisition and a defensive move against the emerging Asian mobile communication peers.

At the time of the acquisition, it was apparent that FB was falling behind the mobile communication/social networking trend and it was critical for FB to gain a presence in this space. WhatsApp’s acquisition provided FB with the user base and the time for it to formulate a plan to counter the Asian threat, and this justifies the premium FB paid for WhatsApp at around $42 per user when peers are valued at roughly half of that.


An interesting overview of social networks from a 19 year old

Posted Friday, January 9th, 2015

Social media has undergone another significant change from rising in popularity with teens to being adopted by adults and now niche apps appearing to regain some privacy and importantly ‘coolness’.

Working through the popular networks here is Andrew Watts’ summary of the major networks:

Facebook: he explains teens have very little interest in Facebook but nonetheless check it regularly as a way os staying in contact with some people. He explains Facebook is:

‘Something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can’t really leave’

Instagram: is the number one and most popular platform amongst teens because:

‘I’m not terrified whenever I like something on Instagram that it will show up in someone’s Newsfeed and they’ll either screenshot that I liked it or reference it later [and] I am not as pressured to follow someone back on Instagram, meaning my feed is normally comprised of content I actually want to see’

Snapchat: second on the list in popularity with the huge advantage that it has less social pressure:

‘There aren’t likes you have to worry about or comments—it’s all taken away. Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there. This is what makes it so addicting and liberating. If I don’t get any likes on my Instagram photo or Facebook post within 15 minutes you can sure bet I’ll delete it.’

Twitter: Watts suggested that it was a niche network and whilst some were religiously using it, many are not using it at all

‘a lot of us simply do not understand the point of Twitter’

Do you agree or suggest other networks that are rising in popularity?

 

 


Instagram now bigger than Twitter

Posted Friday, December 12th, 2014

Instagram says it has the potential to “change the world” as it announced it has overtaken Twitter with 300 million users.

The company’s CEO Kevin Systrom described the milestone as “exciting” and said the company would “continue to grow”.

Twitter claims to have 284 million users accessing the network each month.

Facebook, which boasts 1.35 billion monthly active users, bought Instagram in 2012.

Kevin Systrom said: “Instagram is about seeing a live pulse of the world right now, it’s not just about taking a photo of a cute baby or a cute dog.”

Instagram is also introducing verified accounts similar to the blue tick symbols used by Facebook and Twitter.

 


15 Apps Kids Are Heading to Beyond Facebook

Posted Friday, July 4th, 2014

Recent reports go back and forth on teens’ favorite digital hangout, but the fact is that the days of a one-stop shop for all social networking needs are over. Instead, teens are dividing their attention between an array of apps and tools that let them write, share, video chat, and even shop for the latest trends.

Twitter
Instagram
Snapchat
Tumblr
Google+
Vine
Wanelo
Kik Messenger
Ooovoo
Ask.fm
Yik Yak
WhatsApp
Omegle
Yo.
Whisper

 

Here’s why they’re so popular with teens:

Twitter
Teens like using it to share quick tidbits about their lives with friends. It’s also great for keeping up with what’s going on in the world — breaking news, celebrity gossip, etc.

Instagram
a platform that lets users snap, edit, and share photos and 15-second videos — either publicly or with a network of followers.

Snapchat
Snapchat’s creators intended the app’s fleeting images to be a way for teens to share fun, light moments without the risk of having them go public. And that’s what most teens use it for: sending goofy or embarrassing photos to one another. Snapchats also seem to send and load much “faster” than email or tex

Tumblr
Many teens have tumblrs for personal use — sharing photos, videos, musings, and things they find funny with their friends. Tumblelogs with funny memes and gifs often go viral online, as well (case in point: “Texts from Hillary”).

Google+
Teens aren’t wild about Google+ yet. But many feel that their parents are more accepting of it because they associate it with schoolwork. One popular aspect of Google+ is the addition of real-time video chats in Hangouts (virtual gatherings with approved friends), and some schools may use Google Docs for classroom assignments.

Vine
Videos run the gamut from stop-motion clips of puzzles doing and undoing themselves to six-second skits showing how a teen wakes up on a school day vs. a day during summer. Teens usually use Vine to create and share silly videos of themselves and/or their friends and family.

Wanelo
Teens keep up with the latest styles by browsing Wanelo’s “trending” feed, which aggregates the items that are most popular across the site. They can also cultivate their own style through the “My Feed” function, which displays content from the users, brands, and stores they follow.

Kik Messenger
It’s fast and has no message limits, character limits, or fees if you just use the basic features, making it decidedly more fun in many ways than SMS texting.

Oovoo
Teens mostly use Oovoo to hang out with friends. Many log on after school and keep it up while doing homework. Oovoo can be great for group studying and it makes it easy for kids to receive “face to face” homework help from classmates.

Yik Yak
Kids can find out opinions, secrets, rumors, and more: plus, they’ll get the bonus thrill of knowing they’ve all come from a 1.5 mile radius (maybe even from the kid at the desk in front of them!).

Ask.fm
Although there are some friendly interactions on Ask.fm — Q&As about favorite foods or crushes, for example — there are lots of mean comments and some creepy sexual posts. This iffy content is part of the site’s appeal for teens.

whatsapp
The price is right — for teens who have a hard time keeping within the limits of a standard texting plan, the ability to send unlimited messages for free is a definite bonus.

Omegle
Being anonymous can be very attractive to teens, and Omegle provides a no-fuss opportunity to make connections. Its “interest boxes” also let users filter potential chat partners by shared interests.

Yo
This admittedly silly concept has taken off big-time since the app’s release in mid-2014. While it may not seem like much, this single word has the potential to let friends and family know you’re thinking of them, and just wanted to say, you know, “Yo.”

Whisper
With all the emotions running wild in the minds of teens, anonymous outlets give them freedom to share their feelings without fear of judgment.

Which other apps are you or your kids loving right now? And will Facebook’s new slingshot be on the list soon?

 


Why Use a Hashtag?

Posted Thursday, March 6th, 2014

Are you using hashtags in your social media campaigns?

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

From Google+ and Facebook to Pinterest and LinkedIn, hashtags are everywhere these days.

With the right tools, hashtags make it easier for brands to manage and maintain social media campaigns.

Tools above can help you launch, track and analyze hashtags across social networks. You can see what’s working and what’s not, how big your reach is and even how you compare to your competition. Pretty handy!

What do you think? What do you use to keep track of your hashtags? How have they worked for you? Share your experiences and opinions in the comments below.


10 Useful Social Networking Statistics for 2014

Posted Friday, February 28th, 2014

How are we using the leading social networks in 2014?

  • Pinterest (21%) is now more popular than Twitter (18%) among Internet users.
  • Women are four times more likely to be Pinterest users than men.
  • Facebook is ageing. 45% of Internet users aged 65+ use Facebook.
  • Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.
  • Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).
  • Facebook and Instagram users are the most engaged. Around 60% of their users sign in every day (compared to 46% of Twitter users)
  • Almost all social networkers use Facebook. In fact, over 80% of ‘other’ social network users also use Facebook.
  • Instagrammers also use Twitter. There is a 50% crossover between the networks.
  • Pinterest and LinkedIn are stand-alone networks. There is much less crossover usage with other networks (except Facebook).
  • Pinterest and LinkedIn users are wealthier than the other networks with a high percentage earning over $75000 PA.

How does this impact how you use social media for your business?

 


Instagram Vs. Vine

Posted Friday, July 5th, 2013

Will Vid-stagram kill Twitter’s video baby? Can the underdog Vine still grow after the 130-million-user behemoth Instagram lumbers into video sharing?

Instagram flipping the video switch gives it instant scale, a terrifying prospect for the fledgling Vine. Facebook did say that users uploaded quite a bit of video in the first 24 hours after release. Not to mention you don’t need to download another app to use video on Instagram.

And it is entirely possible that some key Vine users — the most popular people using the service — may have stopped using Vine for a bit, potentially explaining the first graph’s dip. That wouldn’t be good news for Twitter and Vine, both services that rely on the most popular users and celebrities to drum up fun, engaging content in order to rile up the rest of the community.

Here’s my point: From the data available, we just don’t know who’s “winning” quite yet.

 

 


Is Pinterest Important to My Business?

Posted Thursday, May 30th, 2013

Pinterest wants its users to do three things: consume, create and share content.

People are 60 per cent more likely to consider or contact a business when an image shows up in local search results. Add to that the fact that 67 per cent of Instagram’s over 100-million users are active daily, it seems visual content is fast becoming a primary driver of online engagement.

So why aren’t more businesses embracing the visual web?

A recent study revealed that approximately 70 per cent of brand engagement on Pinterest is user-generated. Marketers are lagging and potentially missing a huge opportunity. Here are a few reasons why:

It’s sharable. Visually appealing material drives engagement and is more shareable than text. Facebook offered proof of this when, just one month after unveiling ‘timeline’ for brands, visual content had a 65 per cent increase in engagement on the site.

Images dominate content being shared and exchanged by consumers online. The most popular social networking tools like Facebook, Instagram, Pinterest and Twitter are designed to let people easily and quickly share and post photos. Because showing people our life experiences brings them into our digital lives in a more intimate and engaging way.

The same should be true for brands. Inspire customers with great visuals of your products and services, don’t just tell them about it. Visual storytelling is way more effective and sharable across all mediums.

It’s discoverable. With the rise of Social Aggregation Optimization (SAO) – doing everything you can to help content perform better around the social web — visual content is more important than ever before to your social media strategy and must not only be compelling content, but also optimized for search and sales. In this sense, the visual web is less about engagement through profile-based social platforms, and more about a powerful, visually-enabled search experience.

It drives consumption. It’s simple, really: visuals are easier to consume than text. That might sound like a lazy statement, but in reality visual make us feel more connected to the content. According to a study, one minute of video is worth 1.8-million words. Just look at Dropbox, a cloud-based storage service that lets users upload photos, documents, and videos that can be accessed and shared from anywhere.

Dropbox developed an “explainer video” in an attempt to cut costs associated with Google AdWords, while still reaching consumers and potential clients. They combined their video efforts with a referral campaign that encouraged users to share the service on social media channels. When consumers visited the website based on these referrals they were greeted with the explainer video and nothing else.

The simplicity of their homepage meant users only had one option to choose from. There were no other links or text to distract from the video which included all necessary information.

Consumers got it. This video, combined with their referral campaign, helped the company grow from zero to 100-million users in just five years.

So Pinterest is a great place to get started. Take a lesson from consumers, and start engaging your customers with highly sharable visual content. Stop telling customers what you want them to know, and start showing them what you’re made of.


Apps to get excited about in 2013

Posted Friday, May 17th, 2013

With thousands of new apps being released daily, it takes a lot to stand out. We’ve downloaded and tried five apps that are creating a buzz and offered our thoughts. Lets us know if you agree….

1. Wanelo

The new… Pinterest
Pinterest allows you to drool over pretty things on a photo-bulletin style site that tells your followers what you’re drooling over. Wanelo (short for “Want Need Love”) takes the photo-bulletin style design that has made Pinterest so popular and made it more practical. Click on one of the freshly styled images and the site redirects you to an online shop, where you can purchase what you’ve just added to your wishlist.

Verdict: 2/5 but that’s only because it’s heavily biased to fashion that doesn’t suit me but may well appeal to younger people

2. Vine

The new… Instagram
The app encourages you not to just take a photo, but to film a three to six second clip, and posts it on a loop.  With GIF-based memes everywhere online, the app is a smart and user-friendly way to create your own; whether that’s for promoting a Hollywood blockbuster or just you taking a sip of your beer.

Verdict: 3/5 I think it’s a great tool and could be very useful for lots of puposes but it hasn’t had the uptake you’d expect which suggests it’s not particuarly popular with tweeters

3. Snapchat

The new… Whatsapp
The photo messaging app is on almost every twenty-something’s smartphone and if not, then they’re all talking about it. The app lets you send photos with added captions and doodles – but the killer function is the ability to set a time limit of up to ten seconds for how long recipients can view their photos for, after which it is deleted from the recipient’s device and the company’s servers.

Verdict: 4/5 snapchat has grown quickly and whilst it took me some time to grow a fondness for it, the number of my contacts and facebook freinds who have joined in recent weeks has been huge. It’s a simple app, easy to use and a lot of fun- what more do you want from an app?

4. Tinder

The new… Chat Roulette
The app will show you people in your area which you can either anonymously like or pass on. It then lets the other person know and if your profile tickles their fancy, they’ll like you back and you can begin chatting within the app. You can take it from there…

Verdict: 4/5 I discovered this app in San Francisco when it had just been released and it had a huge immediate uptake. It’s been much slower in the UK but it’s a great app for people a little nervous about using sites like POF that throws you in the deep end

5. #music

The new… Spotify
After the launch of Vine, the second  new app from Twitter is generating a lot of excitement in the music industry.  The app has integrated recommendations that show which artists are trending as well as up and coming musicians.

Verdict: 3/5 potentially I think this app could be huge but right now it’s not quite there yet- maybe because I’m not willing to accept that that my suggested list includes Janet Jackson, Nelly Furtado and Emma Bunton (busted!). A great way to discover music and like you can preview music in the app. Definitely one for the future and it’s rating is likely to increase


Hurricane Sandy sends social media in a spin

Posted Thursday, November 1st, 2012

A presidential election in 2008, social revolutions in the Middle East and now Hurricane Sandy.

Just as Facebook burst into the mainstream during Barack Obama’s first presidential election campaign, today Instagram, the photo-sharing app now owned by Facebook, is finding widespread use as the preferred storytelling medium of the biggest storm in decades to hit the east coast.

Ten photos per second are being posted to Instagram, as people snap photos from the window of their apartment buildings in New York, or retrieve and doctor old photos to make their artistic contribution to the Frankenstorm meme.

“I think this demonstrates how Instagram is quickly becoming a useful tool to see the world as it happens – especially for important world events like this,” said Kevin Systrom, chief executive and founder of Instagram.

Facebook and Twitter continue to be major communication channels for residents and visitors to the east coast letting family members know they are safe, or reporting on the water levels in their homes.

“We are OK,” was the most shared phrase on Facebook on Tuesday morning, followed by “power outage”, and “damage”.

The US’s Federal Emergency Management Agency, or FEMA, even directed people to communicate with each other via social media and text to relieve stress on mobile telephone networks.

Twitter demonstrated its good citizenship by posting instructions on how users could sign up to receive real-time storm updates from local and national government agencies via SMS, in the event that disrupted internet services interfere with the delivery of tweets to computers.

Google created an interactive Hurricane Sandy map that tracked the movement of the storm, and showed the location of power outages and emergency shelters.

All good until the phone charge dies and people can find a place to plug back in.


 
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