Home  |  About Us  |  Contact  |  Social Media  |  News  |  Create  |  Develop  |  Refine  |  Protect  |  Invest  |  
The Total Image Group   ...Business Alchemists

A regularly updated resource of information and news items.

Posts Tagged ‘Facebook’

Facebook: What’s Next For Messenger?

Posted Thursday, April 2nd, 2015

Summary

  • FB’s introduction of payment in FB Messenger suggests that it will be the leading mobile communication platform for FB.
  • WhatsApp will be increasingly irrelevant as FB is most likely to convert WhatsApp users into FBM users.
  • Expect further service offerings to include dining, travel, wireless services, taxis, etc to be added to the FBM ecosystem.

FB’s introduction of payment in FB Messenger rather than in WhatsApp is a clear indication that FB Messenger will be the leading mobile communication platform for FB and that WhatsApp users will eventually be migrated to the FB Messenger platform with the goal of driving FB penetration higher. This suggests that FB’s acquisition of WhatsApp is purely for user acquisition and a defensive move against the emerging Asian mobile communication peers.

At the time of the acquisition, it was apparent that FB was falling behind the mobile communication/social networking trend and it was critical for FB to gain a presence in this space. WhatsApp’s acquisition provided FB with the user base and the time for it to formulate a plan to counter the Asian threat, and this justifies the premium FB paid for WhatsApp at around $42 per user when peers are valued at roughly half of that.


Social media and driving: Know the rules

Posted Friday, February 27th, 2015

 

If you’re aged 17 to 29 or a van driver you have probably checked your mobile while driving.

Researchers looked at habits in England and Scotland and found these groups of motorists most likely to look at mobile messages at the wheel.

Unsurprisingly, they found texting and using social media is now a bigger issue than drivers making calls.

But is glancing at Facebook off limits? We check out the rules:

  • You definitely can’t hold your phone
  • It is illegal to use a mobile phone held in the hand while driving or while stopped with the engine on.
  • This has been the law since December 2003.
  • If you break this law, even if you are otherwise driving safely, you could face a fine of £100 and three penalty points on your licence.

What about hands free?

If you are deemed not to be in control of a vehicle while using a hands-free phone you can still be prosecuted.

The penalties are the same as for using a hand-held phone.

But watch out because…

You only need to be seen using a mobile phone while driving by police to be prosecuted.

But, if your driving is bad, or if there is a crash while you are using the phone, you could be prosecuted for careless driving, dangerous driving or, if someone is killed, for causing death by careless or dangerous driving.

Fines can be much greater and prison becomes almost certain if a death is caused.

So stay safe guys!


An interesting overview of social networks from a 19 year old

Posted Friday, January 9th, 2015

Social media has undergone another significant change from rising in popularity with teens to being adopted by adults and now niche apps appearing to regain some privacy and importantly ‘coolness’.

Working through the popular networks here is Andrew Watts’ summary of the major networks:

Facebook: he explains teens have very little interest in Facebook but nonetheless check it regularly as a way os staying in contact with some people. He explains Facebook is:

‘Something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can’t really leave’

Instagram: is the number one and most popular platform amongst teens because:

‘I’m not terrified whenever I like something on Instagram that it will show up in someone’s Newsfeed and they’ll either screenshot that I liked it or reference it later [and] I am not as pressured to follow someone back on Instagram, meaning my feed is normally comprised of content I actually want to see’

Snapchat: second on the list in popularity with the huge advantage that it has less social pressure:

‘There aren’t likes you have to worry about or comments—it’s all taken away. Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there. This is what makes it so addicting and liberating. If I don’t get any likes on my Instagram photo or Facebook post within 15 minutes you can sure bet I’ll delete it.’

Twitter: Watts suggested that it was a niche network and whilst some were religiously using it, many are not using it at all

‘a lot of us simply do not understand the point of Twitter’

Do you agree or suggest other networks that are rising in popularity?

 

 


Instagram now bigger than Twitter

Posted Friday, December 12th, 2014

Instagram says it has the potential to “change the world” as it announced it has overtaken Twitter with 300 million users.

The company’s CEO Kevin Systrom described the milestone as “exciting” and said the company would “continue to grow”.

Twitter claims to have 284 million users accessing the network each month.

Facebook, which boasts 1.35 billion monthly active users, bought Instagram in 2012.

Kevin Systrom said: “Instagram is about seeing a live pulse of the world right now, it’s not just about taking a photo of a cute baby or a cute dog.”

Instagram is also introducing verified accounts similar to the blue tick symbols used by Facebook and Twitter.

 


Has Snapchat murdered Facebook?

Posted Friday, October 3rd, 2014

I watched a video yesterday from Casey Neistat who is an awesome YouTube film creator and an avid user of Snapchat

He put this video together yesterday: Snapchat murdered Facebook

It’s a massive thumbs up to Snapchat and makes Facebook look like the old grandpa that just isn’t is as cool as it used to be. I agree it’s not as cool as it was but here’s why I think it will avoid any brutal Goodfella’s type murder from Snapchat

  • The age of the users: it’s clear from Casey’s video that the snapchat generation are very young and in this example mostly girls (that’s likely the result of Jerome’s influence!). It nonetheless demonstrates that whilst Snapchat has an avid following, they’re young and this is backed up by having a 50% smartphone penetration in the US in the age range 18-24 year olds. However, Facebook is still the leading social media app among 18-34 year olds with a smart phone penetration of 75.6%. Yes Snapchat is making ground on Facebook and Facebook needs an injection of the cool factor but despite the threat to its dominance people won’t leave Facebook yet, there’s too many of their friends on it, too much activity, too many groups, messages and pages that they interact with.

 

  • They’re different platforms: once upon a time there was only room for one sherif in town whether it be Friendster, MySpace or Facebook but that’s changed. There’s room for more than one these days as more people have flocked to social networks and are happy to use different apps for different functions. People don’t want or expect one app to do all things, they’ll go to Instagram for filters, Pinterest for nice pictures and vine for short snappy videos. Each serve their purpose and Snapchat whilst fun for pictures and videos won’t offer all the functionality that Facebook does and nor should it and so there’s no immediate reason to delete your Facebook account yet

 

  • Video on mobile: this one’s close to home as I’m in the final stages of developing BeBirbal (Twitter: @bebirbal) and I totally agree that video hasn’t been provided to the public in the best way yet. However, with two-thirds of mobile data expected to be video by 2017 I feel as though there will be an influx of video apps that will try to be the solution. Is Snapchat the answer? It’s great for the time being but something tells me there’ll be an array of options coming soon. And would Snapchat’s stories be enough to leave Facebook, probably not, but it’s where I go for real-time video and then return to Facebook to continue scrolling through my news feed.

These are just my thoughts, you might have a different opinion which I’d love to hear. I’m a massive fan of Casey’s (I watched every video he’d uploaded to YouTube in one sitting when I discovered him and check Snapchat to see his stories) but I just thought I’d add my thought on this video

Have a great day!

 

 


15 Apps Kids Are Heading to Beyond Facebook

Posted Friday, July 4th, 2014

Recent reports go back and forth on teens’ favorite digital hangout, but the fact is that the days of a one-stop shop for all social networking needs are over. Instead, teens are dividing their attention between an array of apps and tools that let them write, share, video chat, and even shop for the latest trends.

Twitter
Instagram
Snapchat
Tumblr
Google+
Vine
Wanelo
Kik Messenger
Ooovoo
Ask.fm
Yik Yak
WhatsApp
Omegle
Yo.
Whisper

 

Here’s why they’re so popular with teens:

Twitter
Teens like using it to share quick tidbits about their lives with friends. It’s also great for keeping up with what’s going on in the world — breaking news, celebrity gossip, etc.

Instagram
a platform that lets users snap, edit, and share photos and 15-second videos — either publicly or with a network of followers.

Snapchat
Snapchat’s creators intended the app’s fleeting images to be a way for teens to share fun, light moments without the risk of having them go public. And that’s what most teens use it for: sending goofy or embarrassing photos to one another. Snapchats also seem to send and load much “faster” than email or tex

Tumblr
Many teens have tumblrs for personal use — sharing photos, videos, musings, and things they find funny with their friends. Tumblelogs with funny memes and gifs often go viral online, as well (case in point: “Texts from Hillary”).

Google+
Teens aren’t wild about Google+ yet. But many feel that their parents are more accepting of it because they associate it with schoolwork. One popular aspect of Google+ is the addition of real-time video chats in Hangouts (virtual gatherings with approved friends), and some schools may use Google Docs for classroom assignments.

Vine
Videos run the gamut from stop-motion clips of puzzles doing and undoing themselves to six-second skits showing how a teen wakes up on a school day vs. a day during summer. Teens usually use Vine to create and share silly videos of themselves and/or their friends and family.

Wanelo
Teens keep up with the latest styles by browsing Wanelo’s “trending” feed, which aggregates the items that are most popular across the site. They can also cultivate their own style through the “My Feed” function, which displays content from the users, brands, and stores they follow.

Kik Messenger
It’s fast and has no message limits, character limits, or fees if you just use the basic features, making it decidedly more fun in many ways than SMS texting.

Oovoo
Teens mostly use Oovoo to hang out with friends. Many log on after school and keep it up while doing homework. Oovoo can be great for group studying and it makes it easy for kids to receive “face to face” homework help from classmates.

Yik Yak
Kids can find out opinions, secrets, rumors, and more: plus, they’ll get the bonus thrill of knowing they’ve all come from a 1.5 mile radius (maybe even from the kid at the desk in front of them!).

Ask.fm
Although there are some friendly interactions on Ask.fm — Q&As about favorite foods or crushes, for example — there are lots of mean comments and some creepy sexual posts. This iffy content is part of the site’s appeal for teens.

whatsapp
The price is right — for teens who have a hard time keeping within the limits of a standard texting plan, the ability to send unlimited messages for free is a definite bonus.

Omegle
Being anonymous can be very attractive to teens, and Omegle provides a no-fuss opportunity to make connections. Its “interest boxes” also let users filter potential chat partners by shared interests.

Yo
This admittedly silly concept has taken off big-time since the app’s release in mid-2014. While it may not seem like much, this single word has the potential to let friends and family know you’re thinking of them, and just wanted to say, you know, “Yo.”

Whisper
With all the emotions running wild in the minds of teens, anonymous outlets give them freedom to share their feelings without fear of judgment.

Which other apps are you or your kids loving right now? And will Facebook’s new slingshot be on the list soon?

 


5 Reasons Every Business Should be on Snapchat

Posted Thursday, April 17th, 2014

Snapchat is the newest social tool that lets you share photos and video, or “snaps,” with the bonus of adding drawings or captions to whatever you record. Here’s the catch: Snaps disappear after a few seconds, and the sender gets to choose how many seconds messages will be visible before they self-destruct. The concept basically blends photo and video texting with the age-old tradition of sending notes with disappearing ink.

What’s the appeal? Less pressure to be perfect than on other platforms such as Facebook, where content is more permanent. It’s a simple way to share simple things, and in a world where every social media lover has to become their own personal public relations guru, Snapchat offers a stress-free way to say — whatever. Here are five reasons your business should utilize the app:

1. People use it, and they’re going to keep using it. Snapchat first caught on among high schoolers, but now college students have checked in to the craze. The app, designed by Stanford students Evan Spiegel and Bobby Murphy as part of a class project, launched in Apple’s app store in September 2011. By October 2012, the company tallied its billionth snap. The company is estimated to have more than 30 million users as of December 2013, although they’re coy about sharing the actual number.

Scoffers might wrinkle their noses and shrug Snapchat off as another passing phase. But skeptics were momentarily silenced in November 2013 when Facebook’s Mark Zuckerberg offered the infant startup $3 billion in cash and was promptly turned down. Whether you’re keyed in to Snapchat or not, Facebook knows Snapchat’s hot, but Snapchat knows it’s even hotter.

2. Prove you’re a “cool” company. If you hadn’t heard of Snapchat before Facebook’s stunning $3 billion offer (or before you started reading this article), you’re not alone. That’s part of what adds to the inherent allure of the app. The number of users is growing exponentially, but it’s still new enough to make those who use it “in the know.”

The Snapchat frontier is still wide open for adaptive marketers who are ready to start exploring. Those who hit the ground running will have the biggest impact, plus the chance to define the ways marketers will use an emerging genre. Can anyone say, “Innovator Award”?

3. You’ve already built the audience on other social platforms. Snapchat is part social hybrid and part revolutionary, but adding it as a marketing platform doesn’t mean you have to reinvent the wheel. After all, what about all those Facebook fans and Twitter followers you worked so hard to collect? Does Snapchat mean those metrics have an expiration date? Not at all. Existing social platforms can remain healthy even as they drive fans and followers to explore a new sharing tool with you.

Incentivize your audience to join you on Snapchat and you’ll not only gain an instant audience on an emerging platform, you’ll find a whole new way to interest them. Offer mobile coupons, the chance to take a sneak peek behind the scenes, and the promise to deliver hot brand news to Snapchatters before anyone else, and fans will follow.

4. Embrace a new wavelength of messaging. Remember when YouTube grew in popularity and politicians began to realize the simpler, less professionally-staged videos were ranking better with audiences than pristinely polished ones? Savvy marketers are realizing the same is true of Snapchat. The app is supposed to be less-than-perfect, and that’s why people love it. The bonus for businesses is that you have the chance to kick your shoes off at the edge of the dance floor and have a little fun.

5. This is the new world of advertising. Traditional radio commercials were zapped by satellite radio. Television ads were nuked when digital video recorders careened on scene. And now, even digital recorders are being outrun by instant streaming. Mute buttons, spam filters, pop-up blockers — all are ways audiences keep slipping through marketer’s fingers.

What if people actually wanted to engage with your brand? What if, instead of ducking behind junk settings and filters, people actually pushed a button of their own free will to watch your brand in action? Snapchat introduces a groundbreaking forum, one where people are interested in what you have to say and offer.

It may still be new, but it represents the new age of advertising.


Why Your Business Should Be on Google+

Posted Thursday, April 10th, 2014

There are some very compelling arguments in favor of including Google+ in a social media marketing strategy.

Google Plus has a huge user base
With more than 540 million active monthly users, Google Plus sees its number of users increase daily. Google is encouraging you to link your profiles on Google Play and YouTube and with more peopel using these platforms, more people will be using Google+

Make use of Google Hangouts.

With Google Hangouts, free live video conferencing can take place for as many as 10 people. The benefits for a small business are obvious: You can reach out to customers, dealers, vendors and social media contacts at no cost. You can also participate in Hangouts initiated by others and communicate with thought leaders in your niche.

Be cognizant of the Google connection.
Google is at the epicenter of all search engines. While Bing is also a player, Google is still the big daddy. There is sufficient anecdotal evidence to suggest that profiles that do well on Google+ get indexed quicker on Google. Add to that the fact that Google Plus business pages are beginning to show up on search engine results pages, and you have two very strong reasons to work on establishing a presence here.

Take advantage of Google+ reviews.
With Google+ reviews showing up on search results, potential customers might be influenced to choose your business if they come across positive reviews. Therefore, provide great service and proactively solicit reviews on Google+. Nothing beats a favorable reference from one human being to another.

Explore Google+ Ripples.
Google Plus is a feature-rich social media platform; you can leverage Circles, Hangouts, Hangouts on Air, Communities and Ripples. The latter category can be particularly useful for small businesses. It is a data visualization graph that lets you take in at a glance the manner in which your content has been shared.

Are you on Goolge+ or is your business? How do you think it compares to Facebook, Twitter or Linked?


Why Use a Hashtag?

Posted Thursday, March 6th, 2014

Are you using hashtags in your social media campaigns?

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

From Google+ and Facebook to Pinterest and LinkedIn, hashtags are everywhere these days.

With the right tools, hashtags make it easier for brands to manage and maintain social media campaigns.

Tools above can help you launch, track and analyze hashtags across social networks. You can see what’s working and what’s not, how big your reach is and even how you compare to your competition. Pretty handy!

What do you think? What do you use to keep track of your hashtags? How have they worked for you? Share your experiences and opinions in the comments below.


10 Useful Social Networking Statistics for 2014

Posted Friday, February 28th, 2014

How are we using the leading social networks in 2014?

  • Pinterest (21%) is now more popular than Twitter (18%) among Internet users.
  • Women are four times more likely to be Pinterest users than men.
  • Facebook is ageing. 45% of Internet users aged 65+ use Facebook.
  • Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.
  • Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).
  • Facebook and Instagram users are the most engaged. Around 60% of their users sign in every day (compared to 46% of Twitter users)
  • Almost all social networkers use Facebook. In fact, over 80% of ‘other’ social network users also use Facebook.
  • Instagrammers also use Twitter. There is a 50% crossover between the networks.
  • Pinterest and LinkedIn are stand-alone networks. There is much less crossover usage with other networks (except Facebook).
  • Pinterest and LinkedIn users are wealthier than the other networks with a high percentage earning over $75000 PA.

How does this impact how you use social media for your business?

 


 
©2018 The Total Image Group
Home  |  About Us  |  Contact  |  Social Media  |  News  |  Create  |  Develop  |  Refine  |  Protect  |  Invest
The Total Image Group Ltd is a company registered in England and Wales with company number 02595342
The company's registered office is Willow Corner, 7 Ackrells Mead, Little Sandhurst, Berkshire, GU47 8JJ