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A regularly updated resource of information and news items.

Olly Campbell sponsored by BeBirbal wins the London3Peaks

October 10th, 2014

How does running up 2000 steps of 3 London skyscrapers sound to you? Pretty crazy no? Well Olly Campbell decided he was going to take on the London3peaks challenge which included 3 skyscrapers, 2000 steps and a 5K run and what’s more incredible is that he won it in an unbelievable 36 minutes and 2 seconds.

Olly Campbell who has been sponsored by BeBirbal in other ultra-marathon runners is quickly becoming a running machine, running 70 miles a week in training and competing in the UK’s biggest ultra marathons. BeBirbal is very excited to be part of his journey and we look forward to more events

 


Has Snapchat murdered Facebook?

October 3rd, 2014

I watched a video yesterday from Casey Neistat who is an awesome YouTube film creator and an avid user of Snapchat

He put this video together yesterday: Snapchat murdered Facebook

It’s a massive thumbs up to Snapchat and makes Facebook look like the old grandpa that just isn’t is as cool as it used to be. I agree it’s not as cool as it was but here’s why I think it will avoid any brutal Goodfella’s type murder from Snapchat

  • The age of the users: it’s clear from Casey’s video that the snapchat generation are very young and in this example mostly girls (that’s likely the result of Jerome’s influence!). It nonetheless demonstrates that whilst Snapchat has an avid following, they’re young and this is backed up by having a 50% smartphone penetration in the US in the age range 18-24 year olds. However, Facebook is still the leading social media app among 18-34 year olds with a smart phone penetration of 75.6%. Yes Snapchat is making ground on Facebook and Facebook needs an injection of the cool factor but despite the threat to its dominance people won’t leave Facebook yet, there’s too many of their friends on it, too much activity, too many groups, messages and pages that they interact with.

 

  • They’re different platforms: once upon a time there was only room for one sherif in town whether it be Friendster, MySpace or Facebook but that’s changed. There’s room for more than one these days as more people have flocked to social networks and are happy to use different apps for different functions. People don’t want or expect one app to do all things, they’ll go to Instagram for filters, Pinterest for nice pictures and vine for short snappy videos. Each serve their purpose and Snapchat whilst fun for pictures and videos won’t offer all the functionality that Facebook does and nor should it and so there’s no immediate reason to delete your Facebook account yet

 

  • Video on mobile: this one’s close to home as I’m in the final stages of developing BeBirbal (Twitter: @bebirbal) and I totally agree that video hasn’t been provided to the public in the best way yet. However, with two-thirds of mobile data expected to be video by 2017 I feel as though there will be an influx of video apps that will try to be the solution. Is Snapchat the answer? It’s great for the time being but something tells me there’ll be an array of options coming soon. And would Snapchat’s stories be enough to leave Facebook, probably not, but it’s where I go for real-time video and then return to Facebook to continue scrolling through my news feed.

These are just my thoughts, you might have a different opinion which I’d love to hear. I’m a massive fan of Casey’s (I watched every video he’d uploaded to YouTube in one sitting when I discovered him and check Snapchat to see his stories) but I just thought I’d add my thought on this video

Have a great day!

 

 


What we’ve learnt about Apple from their new iPhone 6 launch

September 26th, 2014

Apple claim to have shifted approximately 10 million iPhone 6 and 6plus combined. That’s a huge number in it’s first week and has been accompanied by the media sensation and long queues that we’ve come to expect

But what has the recent launch shown us about design, marketing and technology?

Design:
Apple’s phones have been designed consistently thinner since their original release and for the first time they’re big. Jobs famously said that consumers didn’t want large screens but the recent releases seem to suggest that Cook disagrees as a result of the demand from their customer’s demands. When I recently spoke to an assistant in the Vodafone shop 6 months ago she claimed people were selecting their phone devices on size so it has been no surprise that apple have responded accordingly.

Marketing:
Apple’s keynote is a major tech event which generates its own hype but interestingly problems have come since the event. The keynote was dogged by poor viewing, the servers were struggling to stream the event and for the first 20 minutes it was dubbed in Mandarin. Since then people have criticised the forced download of U2’s album, the bendy iPhone 6 plus and bugs with iOS8. Frankly, these issues won’t effect sales and nor have they deterred me in any way to order the iPhone 6 but it shows that life is never silky smooth even for the world’s coolest brand, voted by cool brands.com

Technology:
Each new iPhone release has major upgrades which improve the running and functionality of the phone but if you ask a consumer what the difference between the iPhone 5 and iPhone 6, I bet all they will say is size! Interestingly, iOS8 and the iPhone 6 are according to Apple the most significant upgrades since their first phone. As someone who takes  a keen interest in the upgrades and how it will effect my startup BeBirbal I’ve noticed that users will find taking pictures and videos will offer more options and iOS8 makes it a much easier to search for websites and apps.

To be honest whatever Apple offered with a new phone it’d be snapped up but I do feel that recent upgrades are an improvement to the user and even developers. We know apple are cool even if they do make some major mistakes, such is the extent of their customer loyalty. They’ve delivered what was expected, a slickly designed device with some fantastic technology and a strong message which covers any cracks.


The new iPhone 6 and video: how it effects BeBirbal

September 11th, 2014

So what have we learnt tonight about the iPhone 6 and the improvement to video?

From the apple.com site just published:
The iSight camera doesn’t only take great photos. It lets you shoot stunning 1080p HD video at 60 fps, capture more dramatic slo-mo video, and for the first time, create time-lapse videos. Continuous autofocus provides constant focus as you capture your footage. And cinematic video stabilization keeps your shots steady, even when you’re not.

What does this do for BeBirbal?
Simply, it improves video recording for users to capture moments and share. Secondly, time-lapse functionality will encourage people to record more video which will again generate more content. Any improvements in user experience and increased technology will no doubt make people excited to make their own short videos and with any new content they’ll want to share it.

We’re excited about the new video improvements and how the quality and fun of BeBirbal’s content will improve. Will time-lapse make you record more videos?

From: BeBirbal Tumblr

 

 


Why micro videos are the hottest trend in 2014

August 15th, 2014

If 2014 is the year of anything, it’ll be the year of micro-video. The rise of the ultra short form film in 2013 might have surprised many – after all what can you say in a few seconds – but already smart brands are starting to master this medium.

Promise of engagement

Micro-video offers the promise of more engagement than traditional online video, with branded Vines four times more likely to be shared than traditional online video.

Added to this, the mobile-based nature of micro-video and its expansion onto sites like YouTube, means that micro-video may have the potential to further increase a brand’s reach by providing additional touch points within the digital space.

The plus points for consumers is that the time commitment is small, making them more willing to watch, but brands still need to be aware of the following:

  • Micro-video films need to be entertaining, informative or intriguing. This is currently a push medium so entertainment value is critical.
  • Typically, consumer films are shot on a mobile and the lo-tech aesthetic is important; quick rather than slick should be the watch-word.
  • Micro-videos are short and thus brands need to adopt simple visual cues that make the brand clear right from the start. Audi and Samsung place the products they produce at the core of their micro-video, making them a key part of the action.

Will your business be producing micro-videos and for which apps/websites?


SWARM moves it’s nest

August 1st, 2014

SWARM Marketing has happily moved into new offices in to the centre of Bournemouth and joined the Nest Space team

Continuing our expansion we’ve decided the summer is a great time to change our location and make sure we’re even closer to the beach!

We’re looking forward to an exciting future in our new nest

 


Dorset ultra marathon runner completes 100k race to the stones

July 21st, 2014

Olly Campbell, a tree surgeon from Ringwood, faced fog, thunder and a heatwave on Saturday to complete his fourth ultra marathon, running 100km in under 11 hours.

Whilst many took to the beach to cool off, Campbell undertook the gruelling challenge of the “Race to the Stones”, a 100km race along the Ridgeway, ending by Avebury Stones in Wiltshire.

As temperatures soared, and fog was replaced by thunder, Campbell completed the race non-stop in 10 hours 56 mins. The Race to the Stones is the fourth ultra marathon completed by Campbell, whose passion for the extreme sport started after he completed the marathon des sables, an infamous race of seven marathons in seven days across the Sahara desert.

Olly Campbell, ultra marathon competitor, comments:

“An ultra marathon is a challenge unlike anything else. The Ridgeway is an incredibly beautiful location, and an amazing place to be when pushing your physical capabilities to the max. I was absolutely over the moon to complete the race in under 11 hours. The weather definitely threw in some extra surprises, and despite the exhaustion, the feeling of crossing the finishing line was well worth it all.”

Olly Whittle, BeBirBal sponsor of Olly Campbell, comments:

“The endurance of the competitors taking part in ultra marathons is incredible to watch. Olly Campbell has completed an event that once again proves just what he is capable of, and we were delighted to sponsor him for this event. We can’t wait to see what he chooses for his next challenge.”

 


bebirbal coming soon

July 11th, 2014

be better, BeBirBal

snap.share.beat.

We’re pleased to announce that Olly Whittle is working on an iOS app BeBirBal which is currently in the second phase of developemnt.

We’ll keep you posted on progress but in the meantime take a look at the website

BeBirBal Website

 


15 Apps Kids Are Heading to Beyond Facebook

July 4th, 2014

Recent reports go back and forth on teens’ favorite digital hangout, but the fact is that the days of a one-stop shop for all social networking needs are over. Instead, teens are dividing their attention between an array of apps and tools that let them write, share, video chat, and even shop for the latest trends.

Twitter
Instagram
Snapchat
Tumblr
Google+
Vine
Wanelo
Kik Messenger
Ooovoo
Ask.fm
Yik Yak
WhatsApp
Omegle
Yo.
Whisper

 

Here’s why they’re so popular with teens:

Twitter
Teens like using it to share quick tidbits about their lives with friends. It’s also great for keeping up with what’s going on in the world — breaking news, celebrity gossip, etc.

Instagram
a platform that lets users snap, edit, and share photos and 15-second videos — either publicly or with a network of followers.

Snapchat
Snapchat’s creators intended the app’s fleeting images to be a way for teens to share fun, light moments without the risk of having them go public. And that’s what most teens use it for: sending goofy or embarrassing photos to one another. Snapchats also seem to send and load much “faster” than email or tex

Tumblr
Many teens have tumblrs for personal use — sharing photos, videos, musings, and things they find funny with their friends. Tumblelogs with funny memes and gifs often go viral online, as well (case in point: “Texts from Hillary”).

Google+
Teens aren’t wild about Google+ yet. But many feel that their parents are more accepting of it because they associate it with schoolwork. One popular aspect of Google+ is the addition of real-time video chats in Hangouts (virtual gatherings with approved friends), and some schools may use Google Docs for classroom assignments.

Vine
Videos run the gamut from stop-motion clips of puzzles doing and undoing themselves to six-second skits showing how a teen wakes up on a school day vs. a day during summer. Teens usually use Vine to create and share silly videos of themselves and/or their friends and family.

Wanelo
Teens keep up with the latest styles by browsing Wanelo’s “trending” feed, which aggregates the items that are most popular across the site. They can also cultivate their own style through the “My Feed” function, which displays content from the users, brands, and stores they follow.

Kik Messenger
It’s fast and has no message limits, character limits, or fees if you just use the basic features, making it decidedly more fun in many ways than SMS texting.

Oovoo
Teens mostly use Oovoo to hang out with friends. Many log on after school and keep it up while doing homework. Oovoo can be great for group studying and it makes it easy for kids to receive “face to face” homework help from classmates.

Yik Yak
Kids can find out opinions, secrets, rumors, and more: plus, they’ll get the bonus thrill of knowing they’ve all come from a 1.5 mile radius (maybe even from the kid at the desk in front of them!).

Ask.fm
Although there are some friendly interactions on Ask.fm — Q&As about favorite foods or crushes, for example — there are lots of mean comments and some creepy sexual posts. This iffy content is part of the site’s appeal for teens.

whatsapp
The price is right — for teens who have a hard time keeping within the limits of a standard texting plan, the ability to send unlimited messages for free is a definite bonus.

Omegle
Being anonymous can be very attractive to teens, and Omegle provides a no-fuss opportunity to make connections. Its “interest boxes” also let users filter potential chat partners by shared interests.

Yo
This admittedly silly concept has taken off big-time since the app’s release in mid-2014. While it may not seem like much, this single word has the potential to let friends and family know you’re thinking of them, and just wanted to say, you know, “Yo.”

Whisper
With all the emotions running wild in the minds of teens, anonymous outlets give them freedom to share their feelings without fear of judgment.

Which other apps are you or your kids loving right now? And will Facebook’s new slingshot be on the list soon?

 


The best of iOS 8

June 6th, 2014

Apple added some much-needed and much-appreciated new functionality to its popular mobile platform this week. here they are

1. QuickType / Third-party Keyboard Support

Text input gets two major improvements in iOS 8.

First, Apple is finally improving its auto-correct technology — and it only took seven years!

Apple’s new QuickType feature adds word prediction above the keyboard (don’t worry iPhone users, it’ll look much nicer on the larger iPhone screens coming this fall). The keyboard also now learns the language you use in different apps and when messaging different contacts, and it adjusts its predictions based on past messages.

2. Actionable Notifications

Simply put, actionable notifications allow users to perform tasks by interacting with a notification pop-up.

So, for example, instead of having to open the Messages app to reply to a new SMS, users can simply pull down on the notification at the top of the screen (or swipe on the lock screen) and type out a reply right there.

As another example, users can accept or decline a calendar invite without opening the Calendar app.

3. New Messaging Features

There are many more new messaging features in iOS 8, of course, including an awesome voice chat feature that lets users send voice messages back and forth right from within the app. Or, even better, users can play voice messages right from the lock screen simply by lifting the iPhone to their ear, and they can reply by voice with the same lift gesture.

Users can also mute notifications for a specific messaging thread, and sharing photos is far easier in iOS 8.

4. Continuity

Continuity opens an active connection between devices. So, if you’re working on your Mac and you get a new SMS, a notification will appear on your Mac’s screen. You can even reply to the SMS right from your Mac.

5. Widgets

Apple finally added real widget support in iOS 8, but unfortunately not to home screens. Instead, users will be able to add widgets to the Notification Center.

This is a decent compromise for Apple. It allows the company to support iOS widgets without worrying about clutter and battery drain.

Were you excited or disappointed by the updtae?


 
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The Total Image Group Ltd is a company registered in England and Wales with company number 02595342
The company's registered office is Willow Corner, 7 Ackrells Mead, Little Sandhurst, Berkshire, GU47 8JJ