We’re only in April but several brands have already made king-sized screwups in social media. Among their crimes: Using a four-letter word to insult a nine-year-old girl. Live-tweeting a mass layoff.
No 1 : HMV
In January, an HMV social media worker live-tweeted the mass firing of 190 staff. Among the tweets were: “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand” and “Just overheard our Marketing Director (he’s staying, folks!) ask ‘How do I shut down Twitter?’”
No 2: US firm fails to deliver flowers on Valentine’s Day
Both US companies 1-800 FLOWERS and FTD realized the cost of screwing up on the one day of the year when you need to be on your game, especially if you’re in the flower business!
No 3: American Airlines
In February, American Airlines’ policy of auto replying to every tweet, no matter what, backfired. People began tweeting insults at the company. Scripted tweeting just doesn’t work.
No 4: Tesco
Tesco forgets to change this pre-scheduled tweet in the middle of a PR crisis about horsemeat found in some of its frozen dinners.
No 5: The Onion
The Onion uses a four-letter word in a joke to describe 9-year-old actress Quvenzhane Wallis during the Oscars. The satirical newspaper later apologized.
Which is your favourite?