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Archive for January 2015

Snapchat to charge £50,000 per day for 1 advert!

Posted Friday, January 16th, 2015

With the ability to reach millions of viewers a day, the strong video focused messaging app promotes itself as a TV-style commercial space for the ad world. In late October, 2014, the app started rolling out paid ads. Universal Pictures were the first, advertising their film Ouija.

Sponsors pay for ‘Snaps’, short videos and photos, to show up in users ‘recent update’ feeds. Brands like McDonald’s, Samsung and Macy’s have jumped on the bandwagon early.

Photo and video ads of major events like the American Music Awards appear in the ‘Our Stories’ live feed.

Brands are being asked for a $750,000-a-day commitment if they wish to advertise to Snapchat’s estimated 100 million monthly users.

 

“From a monetization perspective, they are looking for fewer, bigger, better”, an agency executive said.

Advertisers have been told by the Snapchat team that ad placement is reserved for top brand category leaders as their ads could potentially reach tens of millions of views a day.

“We have clients for whom Snapchat works really well, it’s good for a product launch or a rebranding”, the agency executive explained.

McDonald’s and Universal have had success advertising product and movie launches through the app but sources say the program lacks sophistication.

Snapchat is unable to break down who is watching the ads because of its limited reported capabilities. At this stage, brands will never know who is actually watching as there is no way to determine how many women compared to men viewed your ad or age breakouts.

On January 5, Milward Brown Digital released analysis of the first six Snapchat ads and found that viewers enjoyed 60% of ‘Our Stories’ and 44% of ‘Brand Stories’.

Snapchat ad campaigns had a “significant positive impact on key brand metrics including ad awareness and brand favorability”, says the study.

But with rates significantly higher than its competitors, “it is difficult to go forward with Snapchat at the prices they are quoting”, an executive explained.

Do you think the price is too high?


An interesting overview of social networks from a 19 year old

Posted Friday, January 9th, 2015

Social media has undergone another significant change from rising in popularity with teens to being adopted by adults and now niche apps appearing to regain some privacy and importantly ‘coolness’.

Working through the popular networks here is Andrew Watts’ summary of the major networks:

Facebook: he explains teens have very little interest in Facebook but nonetheless check it regularly as a way os staying in contact with some people. He explains Facebook is:

‘Something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can’t really leave’

Instagram: is the number one and most popular platform amongst teens because:

‘I’m not terrified whenever I like something on Instagram that it will show up in someone’s Newsfeed and they’ll either screenshot that I liked it or reference it later [and] I am not as pressured to follow someone back on Instagram, meaning my feed is normally comprised of content I actually want to see’

Snapchat: second on the list in popularity with the huge advantage that it has less social pressure:

‘There aren’t likes you have to worry about or comments—it’s all taken away. Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there. This is what makes it so addicting and liberating. If I don’t get any likes on my Instagram photo or Facebook post within 15 minutes you can sure bet I’ll delete it.’

Twitter: Watts suggested that it was a niche network and whilst some were religiously using it, many are not using it at all

‘a lot of us simply do not understand the point of Twitter’

Do you agree or suggest other networks that are rising in popularity?

 

 


 
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