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The Total Image Group   ...Business Alchemists

A regularly updated resource of information and news items.

Archive for October 2014

Marketing or Hustling?

Posted Friday, October 17th, 2014

I’ve been running an online marketing business for the last 4 years and sometimes marketeers are the most infuriating people to work with and be involved in meetings with. There’s a whole load of technical terms being thrown in that I don’t understand and people who have clearly got into the job because it seemed like an easy option when they had to make a career choice.

I see a thousand weird and wonderful ideas that people dream up to launch a new product or what they would do if they were marketing a startup, few of them ever execute their wild plans and many give in when they don’t appear to be getting any response.

The last couple of weeks I’ve sent out so many emails without responses that I checked with the web developer whether my emails were working! The intention was good I thought- contact app devs who were in the app top charts for photography and video that had an editing video app or downloader app and suggest that we could cross promote each other’s apps. I got one response from about 50 emails but I now have a lead. Was that good or bad marketing or the right attitude to not give up?

I’ve had to accept that much of my efforts at this stage will be noticed by very few, or no one. I’m tweeting, posting on Facebook, Instagram, LinkedIn, Tumblr, Medium, YouTube videos and posting on Google+ and even one like/comment/share sends me in to a fit of excitement. I have to tell myself that these things will grow, you sadly can’t start the tornado from day one, it all starts with a gentle gust of wind! So again, is that marketing that requires a special skill or just the right attitude to keep going when it makes no sense at all to do so?

 

 


Olly Campbell sponsored by BeBirbal wins the London3Peaks

Posted Friday, October 10th, 2014

How does running up 2000 steps of 3 London skyscrapers sound to you? Pretty crazy no? Well Olly Campbell decided he was going to take on the London3peaks challenge which included 3 skyscrapers, 2000 steps and a 5K run and what’s more incredible is that he won it in an unbelievable 36 minutes and 2 seconds.

Olly Campbell who has been sponsored by BeBirbal in other ultra-marathon runners is quickly becoming a running machine, running 70 miles a week in training and competing in the UK’s biggest ultra marathons. BeBirbal is very excited to be part of his journey and we look forward to more events

 


Has Snapchat murdered Facebook?

Posted Friday, October 3rd, 2014

I watched a video yesterday from Casey Neistat who is an awesome YouTube film creator and an avid user of Snapchat

He put this video together yesterday: Snapchat murdered Facebook

It’s a massive thumbs up to Snapchat and makes Facebook look like the old grandpa that just isn’t is as cool as it used to be. I agree it’s not as cool as it was but here’s why I think it will avoid any brutal Goodfella’s type murder from Snapchat

  • The age of the users: it’s clear from Casey’s video that the snapchat generation are very young and in this example mostly girls (that’s likely the result of Jerome’s influence!). It nonetheless demonstrates that whilst Snapchat has an avid following, they’re young and this is backed up by having a 50% smartphone penetration in the US in the age range 18-24 year olds. However, Facebook is still the leading social media app among 18-34 year olds with a smart phone penetration of 75.6%. Yes Snapchat is making ground on Facebook and Facebook needs an injection of the cool factor but despite the threat to its dominance people won’t leave Facebook yet, there’s too many of their friends on it, too much activity, too many groups, messages and pages that they interact with.

 

  • They’re different platforms: once upon a time there was only room for one sherif in town whether it be Friendster, MySpace or Facebook but that’s changed. There’s room for more than one these days as more people have flocked to social networks and are happy to use different apps for different functions. People don’t want or expect one app to do all things, they’ll go to Instagram for filters, Pinterest for nice pictures and vine for short snappy videos. Each serve their purpose and Snapchat whilst fun for pictures and videos won’t offer all the functionality that Facebook does and nor should it and so there’s no immediate reason to delete your Facebook account yet

 

  • Video on mobile: this one’s close to home as I’m in the final stages of developing BeBirbal (Twitter: @bebirbal) and I totally agree that video hasn’t been provided to the public in the best way yet. However, with two-thirds of mobile data expected to be video by 2017 I feel as though there will be an influx of video apps that will try to be the solution. Is Snapchat the answer? It’s great for the time being but something tells me there’ll be an array of options coming soon. And would Snapchat’s stories be enough to leave Facebook, probably not, but it’s where I go for real-time video and then return to Facebook to continue scrolling through my news feed.

These are just my thoughts, you might have a different opinion which I’d love to hear. I’m a massive fan of Casey’s (I watched every video he’d uploaded to YouTube in one sitting when I discovered him and check Snapchat to see his stories) but I just thought I’d add my thought on this video

Have a great day!

 

 


 
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