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A regularly updated resource of information and news items.

Archive for September 2014

What we’ve learnt about Apple from their new iPhone 6 launch

Posted Friday, September 26th, 2014

Apple claim to have shifted approximately 10 million iPhone 6 and 6plus combined. That’s a huge number in it’s first week and has been accompanied by the media sensation and long queues that we’ve come to expect

But what has the recent launch shown us about design, marketing and technology?

Design:
Apple’s phones have been designed consistently thinner since their original release and for the first time they’re big. Jobs famously said that consumers didn’t want large screens but the recent releases seem to suggest that Cook disagrees as a result of the demand from their customer’s demands. When I recently spoke to an assistant in the Vodafone shop 6 months ago she claimed people were selecting their phone devices on size so it has been no surprise that apple have responded accordingly.

Marketing:
Apple’s keynote is a major tech event which generates its own hype but interestingly problems have come since the event. The keynote was dogged by poor viewing, the servers were struggling to stream the event and for the first 20 minutes it was dubbed in Mandarin. Since then people have criticised the forced download of U2’s album, the bendy iPhone 6 plus and bugs with iOS8. Frankly, these issues won’t effect sales and nor have they deterred me in any way to order the iPhone 6 but it shows that life is never silky smooth even for the world’s coolest brand, voted by cool brands.com

Technology:
Each new iPhone release has major upgrades which improve the running and functionality of the phone but if you ask a consumer what the difference between the iPhone 5 and iPhone 6, I bet all they will say is size! Interestingly, iOS8 and the iPhone 6 are according to Apple the most significant upgrades since their first phone. As someone who takes  a keen interest in the upgrades and how it will effect my startup BeBirbal I’ve noticed that users will find taking pictures and videos will offer more options and iOS8 makes it a much easier to search for websites and apps.

To be honest whatever Apple offered with a new phone it’d be snapped up but I do feel that recent upgrades are an improvement to the user and even developers. We know apple are cool even if they do make some major mistakes, such is the extent of their customer loyalty. They’ve delivered what was expected, a slickly designed device with some fantastic technology and a strong message which covers any cracks.


The new iPhone 6 and video: how it effects BeBirbal

Posted Thursday, September 11th, 2014

So what have we learnt tonight about the iPhone 6 and the improvement to video?

From the apple.com site just published:
The iSight camera doesn’t only take great photos. It lets you shoot stunning 1080p HD video at 60 fps, capture more dramatic slo-mo video, and for the first time, create time-lapse videos. Continuous autofocus provides constant focus as you capture your footage. And cinematic video stabilization keeps your shots steady, even when you’re not.

What does this do for BeBirbal?
Simply, it improves video recording for users to capture moments and share. Secondly, time-lapse functionality will encourage people to record more video which will again generate more content. Any improvements in user experience and increased technology will no doubt make people excited to make their own short videos and with any new content they’ll want to share it.

We’re excited about the new video improvements and how the quality and fun of BeBirbal’s content will improve. Will time-lapse make you record more videos?

From: BeBirbal Tumblr

 

 


 
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