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The Total Image Group   ...Business Alchemists

A regularly updated resource of information and news items.

Archive for March 2014

Why YouTube is important to your business

Posted Friday, March 14th, 2014

We all know YouTube, we enjoy watching the funny videos but with all the viweing time, how can we use videos to help our business? It’s simple to make a video but many people worry that a video needs to be professional and expensive before peopel can view it. This doesn’t need to be the case, in fact it’s more likely to get views if it’s fun and engaging

Check out the Dollar Shave Club Video which proppeled the company intot the public eye

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localised in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

(YouTube Stats)

 

Grab and camera and make a simple video which you can then edit on iMovie. Learn what works and employ the same tactics when you make a video for your business.

Eloqua found that video is a cutomers preffered content over text (SOURCE) because a voice conveys rich information and peopel prefer to engage with the emotions of a face.
One great example I love is Casey Neistat who makes  exceptional commercial videos with a fun engaging twist. These are the type of videos we can all make with a bit of practice and interestingly, Casey style has attracted millions of views for Nike, Mercedes and the Walter Mitty film.

Make a video and make it fun. Display the persoanlity of your business and show people why they should work with you.

Good luck!


Why Use a Hashtag?

Posted Thursday, March 6th, 2014

Are you using hashtags in your social media campaigns?

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

From Google+ and Facebook to Pinterest and LinkedIn, hashtags are everywhere these days.

With the right tools, hashtags make it easier for brands to manage and maintain social media campaigns.

Tools above can help you launch, track and analyze hashtags across social networks. You can see what’s working and what’s not, how big your reach is and even how you compare to your competition. Pretty handy!

What do you think? What do you use to keep track of your hashtags? How have they worked for you? Share your experiences and opinions in the comments below.


 
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The Total Image Group Ltd is a company registered in England and Wales with company number 02595342
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