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A regularly updated resource of information and news items.

Archive for February 2014

10 Useful Social Networking Statistics for 2014

Posted Friday, February 28th, 2014

How are we using the leading social networks in 2014?

  • Pinterest (21%) is now more popular than Twitter (18%) among Internet users.
  • Women are four times more likely to be Pinterest users than men.
  • Facebook is ageing. 45% of Internet users aged 65+ use Facebook.
  • Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.
  • Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).
  • Facebook and Instagram users are the most engaged. Around 60% of their users sign in every day (compared to 46% of Twitter users)
  • Almost all social networkers use Facebook. In fact, over 80% of ‘other’ social network users also use Facebook.
  • Instagrammers also use Twitter. There is a 50% crossover between the networks.
  • Pinterest and LinkedIn are stand-alone networks. There is much less crossover usage with other networks (except Facebook).
  • Pinterest and LinkedIn users are wealthier than the other networks with a high percentage earning over $75000 PA.

How does this impact how you use social media for your business?

 


WhatsApp? 10 other things Facebook could have bought with $19 billion

Posted Friday, February 21st, 2014

Facebook’s acquisition WhatsApp for $19 billion is one of the largest tech deals in history. It dwarfs Facebook’s acquisition of Instagram for $1 billion in 2012 — and even that was considered an astonishing number.

Since $19 billion is a sum most of us can hardly comprehend (and because it’s fun to imagine), we came up with a list of other things Mark Zuckerberg and his team could have purchased for $19 billion.

  • Mark Zuckerberg and crew could’ve built four new World Trade Center skyscrapers, at a cost of $3.94 billion each.
  • In December 2013, the UN asked for a record-breaking $13 billion for worldwide humanitarian relief operations in 2014, half of which will aid Syria. The purchase price of WhatsApp could’ve paid for all of that and more.
  • Mark Zuckerberg’s favorite food is the bacon-wrapped hot dog. Some California vendors sell these for $1.50 each, meaning Facebook could’ve bought enough to feed Mark Zuckerberg one hot dog every second for the next 400 years. ‘ve paid for all of that and more.
  • Facebook’s top executives Mark Zuckerberg, Sheryl Sandberg, David Ebersman, and Mike Schroepfer would look pretty stylish cruising the San Francisco Bay in four Nimitz-class nuclear-powered aircraft carriers ($4.5 billion each)
  • Typhoon Haiyan devastated the Philippines and killed more than 5,000 people. The recovery may cost $6 billion — less than one-third of what Facebook paid for WhatsApp.
  • 76,000 trips to space on Richard Branson’s Virgin Galactic

What would you do if you had that kind of money?


Did Twitter help Flappy Bird’s success?

Posted Friday, February 14th, 2014

Love flappy bird or hate flappy bird…you’ve probably played it.

But where did this game coem from? The maddening free app seemed to appear out of nowhere three weeks ago. It’s a great lesson on how simplicity in design, code and even a simple “Share” button may help an app go viral or at least continue to generate buzz

A Focus On Sharing
One of the key things about the game is that, until recently, it made sharing very simple. After every crash (and you crash a lot) you would get the options to play again or share their score

Rise & Fall Of #Flapflap On Twitter
Using the #flapflap hashtag, it’s pretty easy to see just how effective that button was to spread the viral news of the game. Consider this chart from Topsy. The big drop on Feb. 7 corresponds to when the iOS version of the app was updated,it strangely dropped the share button:

This next chart shows how often links to the iOS version of the app were shared on Twitter, with the #flapflap tweets also listed below. You can see that the links far eclipse the hashtag usage, and the viral growth is less pronounced. Perhaps there’s some other reason why the links don’t show the viral spike that the hashtag does.

However, this next chart shows that as of January 1, Flappy Bird was ranked 313 in Apple’s app store. It started climbing a bit, leveled out, then climbed again to break the top 100 on January 8. By January 9, it was in the top 30. January 10 saw it hit the top 10. It took the number one spot on January 17.

That puts Flappy Bird as a viral success before the hashtag sharing started on Twitter. So, in the end, the sharing button just added to the buzz after the success was already happening in the app stores for other reasons.

Or quite simply the pure simplicity and nostalgia of the app was the cause of the frenxy. Importantly, it has to be playable and likeable for people to share the app, in most cases Twitter and social media was used as the channel to vent frustartion

Do you have your own theories on what contributed to Flappy Bird’s success?


10 things you didn’t know about Facebook, the world’s biggest social network

Posted Tuesday, February 4th, 2014

Today is Facebook’s 10th birthday. For better or for worse, the little site named ‘thefacebook’ created in Mark Zuckerberg’s dorm room on 4 February 2004 has become a global phenomenon

1. Why is Facebook blue? Facebook’s logo is blue because Mark Zuckerberg is red-green colour blind. “Blue is the richest color for me. I can see all of blue,”

2. You can browse Facebook upside down. Facebook currently supports more than 70 different languages – including English (Pirate) and English (Upside Down).

3. Zuckerberg’s famously low-key wardrobe (either a grey t-shirt or a hoodie) is so that the CEO saves time deciding what to wear each day.

4. In July 2006 Zuckerberg turned down a $1 billion offer for the site from Yahoo. He was 22 years old at the time and owned 25 per cent of the company.

5. Around 350 million photos are uploaded to Facebook every day, with the site estimating in September last year that users had so far put up more than 250 billion images.

6. Following the financial crisis of 2008 and 2009 Iceland decided to rewrite their constitution using Facebook to solicit suggestions from citizens.

7. A YouGov poll claimed that three-quarter of UK Facebook users’ photos showed someone drinking or inebriated.

8. Zuckerberg isn’t much of a Twitter fan. Despite having nearly three hundred thousand followers on the service he’s only tweeted 19 times – once in 2012 and the rest in 2009.

9. Facebook operates a bounty hunter program – for bugs. Like many other big technology companies Facebook offers cash rewards to security researchers who point out flaws in the site’s code. The minimum payout is $500 and the largest prize to date has been $33,500.

10. More than a third of divorce filings in 2011 referenced Facebook, said a survey from UK-based legal firm Divorce Online.

Do you know any others? Let us know


 
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