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Archive for February 2010

Google Adds Facebook’s Fan Page Updates to Real-Time Search

Posted Sunday, February 28th, 2010

Inside Facebook, February 24th, 2010

Google said it would be adding public updates from Facebook Pages, last December, and now the integration is live within its real-time search updates, the company says, although we’re not seeing anything yet. To be clear, as of now, only information provided by Page owners will appear. So shared links, status updates, multimedia, etc. but not users’ comments on Pages.

It’s not clear what volume of new material is going from Facebook to Google as a result, although Facebook’s self-reported numbers say that 3 million Pages are currently “active.” Out of that number, half are local businesses, 20 million people become Page fans each day, and more than 5.3 billion fans have been created (this means the total number of fans across all Pages, counting each fan separately for each Page). Given the size of Pages, we can assume Google is parsing billions of updates from the feature.

Google has been making a big push to include more information from other sites in its real-time results, with Facebook rivals Twitter and MySpace already appearing, along with many others. However, as Search Engine Land has confirmed, Facebook investor Microsoft is currently getting more for its Bing search engine: publicly available personal status updates from Facebook users. And yet, those don’t appear to be live yet.


Google Launches Real-Time Search

Posted Friday, February 12th, 2010

We knew it was inevitable, and now it’s here: Google has just launched real-time search integrated into search results pages.

Mashable, January 31st

Google real-time search updates as stuff is happening around the Web — for example, live tweets, Yahoo Answers, news articles and Web pages now stream in on the actual result pages for your query. It works on mobile too (at least iPhone and Android for now).

MySpace and Facebook Deals

That’s not all, though. Google’s announced that they’ve inked partnerships with both Facebook() and MySpace() to pull in data in real-time. For Facebook, that means public Facebook Pages, and for MySpace, it means any stream data that is publicly available. This is on top of the partnership that the company announced with Twitter back in October.

Live Within Days

Google says the features aren’t available to everyone yet, but will be within the next few days. However, all users can see it now via a “Hot Topics” feature that’s been added to Google Trends. Click on any trend, then click a “Hot Topic,” and you’ll see the new “Latest Results” area of Google search results. For example, you can currently see real-time updates for the Tiger Woods story.
http://mashable.com/2009/12/07/google-real-time-search/

Staying in Front of the Inevitable

For some time, it’s been clear to us that search has been moving to real-time, but until now, Google was seemingly falling behind Twitter(), and even perhaps Bing() (who inked its own search deals with Twitter and Facebook earlier this year).

Now, with one sweeping stroke, Google has grabbed the lead in the real-time search space, and it appears that Facebook and Twitter have both conceded that they aren’t going to outbuild Google when it comes to search. These are significant strategic decisions for all of those involved that will dictate much of where these companies head in the years to come.


Red Bull – Brand Promotion at its Best

Posted Friday, February 5th, 2010

Now the most popular energy drink on the market, Red Bull enjoys over 80% of the energy drinks market in the UK and many other European countries, and nearly 50% of the US market, but just how did Red Bull do it?

Gaining such a huge market share is no easy thing to do, particularly when you consider a rival drink, Lucozade, has been a household name for well over 50 years.

Red Bull is the brainchild of Dietrich Mateschitz, a 64 year old billionaire Austrian entrepreneur who was struck by a Thai energy drink that immediately cured his jet lag. Mateschitz approached the manufacturers of the Thai drink, named Krating Daeng – Thai for Red Bull, and teamed up with TC Pharmaceutical to transform the energy drink for the European market. The result, the Red Bull drink we enjoy today, was first sold in Hungary in 1992 and then in the USA in 1997. The drink has since dominated the energy drinks market, and this is down to some pretty nifty advertising and some very creative ideas.

Red Bull interestingly gained notoriety by not trying to directly compete in the normal way most brands would attempt to gain exposure through means like TV advertising, but became popular in youth culture by creative and targeted brand awareness. This was achieved by employing students and DJs to host parties where the drink was sold and the craze quickly caught on; the drink quickly became a popular mixer with vodka and a drug-free way to enjoy partying late into the night without loss of energy.

Always at the forefront of youth culture, Red Bull is also actively involved in some of the most exciting sporting events, from the Red Bull Air Race to the Red Bull Street Style 2008, an event held to find the world’s best freestyle soccer players, with events taking part world wide, leading up to the final which takes place in Sao Paulo in Brazil in November.

With its rise in popularity, the company has also started to sponsor mainstream sports events like Formula One. But to keep the brand edgy and youthful, its sports promotion stays with exciting, dangerous or extreme sports – you can’t exactly see Red Bull sponsoring Wimbledon, can you?

Red Bull has also turned negative publicity about the brand – mostly centered round health fears over drinking too much of the highly-caffeinated drink – into a good thing. When France and Norway both announced a ban on the drink citing health risks, the saying that there is no such thing as bad publicity rang true, as the ban only served to boost the drink’s trendy ‘bad boy’ image among young consumers.

In focusing on exciting, dynamic event marketing and campaigns targeting consumers outside of the normal advertising model, Red Bull have created a worldwide brand that remains edgy, fresh and on the cutting edge.

Of course not every business has the startup marketing budget of a brand like Red Bull, but it’s often not that expensive to try a bit of non-traditional advertising.
You don’t have to spend loads of money on newspaper and magazine advertising to get your name about. Even with a fairly modest website, some clever SEO can really get its name out there and there’s other less technical ways to build brand awareness.


 
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